Skip to main content

Verizon launches Yahoo Mobile phone service

Verizon launches Yahoo Mobile phone service

/

It’s basically a rebranded version of Visible

Share this story

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement.

Verizon is launching a Yahoo-branded mobile phone service called Yahoo Mobile in an attempt to use consumers’ total apathy toward familiarity with the Yahoo brand to kickstart a new wireless provider.

Yahoo Mobile works off of Verizon’s network and offers only one plan: unlimited LTE data for $40 per month, plus throttled tethering and a subscription to Yahoo Mail Pro. It’s a good price; Verizon charges $65 per month for a prepaid unlimited plan, and AT&T charges $45 per month.

Verizon hasn’t done much with the Yahoo brand since buying it

If this all just feels like a lazy attempt to recycle the Yahoo brand, well, it gets worse: Yahoo Mobile is basically just a rebranded version of Visible, which is another spinoff phone service operated by Yahoo. The singular plan is the same, their websites match up beat for beat, and Yahoo Mobile even offers Visible’s phone insurance plan under Visible’s name.

Verizon closed its purchase of Yahoo close to three years ago. The deal included the Yahoo brand and major web services like Flickr and Tumblr. But Verizon was mainly interested in Yahoo’s ad technology, and it’s done little with Yahoo. Both Flickr and Tumblr have since been sold off, and Yahoo’s biggest announcements have been payouts for data breaches.

Spinoff carriers like Yahoo Mobile and Visible let Verizon diversify its business and test out new ways of selling wireless service. Verizon isn’t exactly a beloved brand, but Visible has hip branding and a simple pricing structure — something that might appeal to younger customers. Yahoo Mobile offers another take on that, just with the extremely appealing added perk of... subscription Yahoo Mail.

Today’s Storystream

Feed refreshed An hour ago The tablet didn’t call that play by itself

E
Twitter
Emma RothAn hour ago
Missing classic Mario?

One fan, who goes by the name Metroid Mike 64 on Twitter, just built a full-on 2D Mario game inside Super Mario Maker 2 complete with 40 levels and eight worlds.

Looking at the gameplay shared on Twitter is enough to make me want to break out my SNES, or at least buy Super Mario Maker 2 so I can play this epic retro revamp.


R
External Link
Russell BrandomTwo hours ago
The US might still force TikTok into a data security deal with Oracle.

The New York Times says the White House is still working on TikTok’s Trump-era data security deal, which has been in a weird limbo for nearly two years now. The terms are basically the same: Oracle plays babysitter but the app doesn’t get banned. Maybe it will happen now, though?


Asian America learns how to hit back

The desperate, confused, righteous campaign to stop Asian hate

Esther Wang12:00 PM UTC
R
Youtube
Richard LawlerTwo hours ago
Don’t miss this dive into Guillermo del Toro’s stop-motion Pinocchio flick.

Andrew Webster and Charles Pulliam-Moore covered Netflix’s Tudum reveals (yes, it’s going to keep using that brand name) over the weekend as the streamer showed off things that haven’t been canceled yet.

Beyond The Way of the Househusband season two news and timing information about two The Witcher projects, you should make time for this incredible behind-the-scenes video showing the process of making Pinocchio.


E
External Link
Emma Roth4:13 PM UTC
Netflix’s gaming bet gets even bigger.

Even though fewer than one percent of Netflix subscribers have tried its mobile games, Netflix just opened up another studio in Finland after acquiring the Helsinki-based Next Games earlier this year.

The former vice president of Zynga Games, Marko Lastikka, will serve as the studio director. His track record includes working on SimCity BuildIt for EA and FarmVille 3.


A
External Link
Andrew J. Hawkins3:37 PM UTC
Vietnam’s EV aspirant is giving big Potemkin village vibes

Idle equipment, absent workers, deserted villages, an empty swimming pool. VinFast is Vietnam’s answer to Tesla, with the goal of making 1 million EVs in the next 5-6 years to sell to customers US, Canada and Europe. With these lofty goals, the company invited a bunch of social media influencers, as well as some auto journalists, on a “a four-day, multicity extravaganza” that seemed more weird than convincing, according to Bloomberg.


J
James Vincent3:17 PM UTC
Today, 39 years ago, the world didn’t end.

And it’s thanks to one man: Stanislav Petrov, a USSR military officer who, on September 26th, 1983, took the decision not to launch a retaliatory nuclear attack against the US. Petrov correctly guessed that satellite readings showing inbound nukes were faulty, and so likely saved the world from nuclear war. As journalist Tom Chivers put it on Twitter, “Happy Stanislav Petrov Day to those who celebrate!” Read more about Petrov’s life here.


Soviet Colonel who prevented 1983 nuclear response
Photo by Scott Peterson/Getty Images
J
The Verge
James Vincent3:03 PM UTC
Deepfakes were made for Disney.

You might have seen the news this weekend that the voice of James Earl Jones is being cloned using AI so his performance as Darth Vader in Star Wars can live on forever.

Reading the story, it struck me how perfect deepfakes are for Disney — a company that profits from original characters, fans' nostalgia, and an uncanny ability to twist copyright law to its liking. And now, with deepfakes, Disney’s most iconic performances will live on forever, ensuring the magic never dies.


E
External Link
Elizabeth Lopatto2:41 PM UTC
Hurricane Fiona ratcheted up tensions about crypto bros in Puerto Rico.

“An official emergency has been declared, which means in the tax program, your physical presence time is suspended,” a crypto investor posted on TikTok. “So I am headed out of the island.” Perhaps predictably, locals are furious.


R
The Verge
Richard Lawler2:09 PM UTC
Teen hacking suspect linked to GTA 6 leak and Uber security breach charged in London.

City of London police tweeted Saturday that the teenager arrested on suspicion of hacking has been charged with “two counts of breach of bail conditions and two counts of computer misuse.”

They haven’t confirmed any connection with the GTA 6 leak or Uber hack, but the details line up with those incidents, as well as a suspect arrested this spring for the Lapsus$ breaches.


R
The Verge
Richard Lawler1:00 PM UTC
Green light.

Good morning to everyone, except for the intern or whoever prevented us from seeing how Microsoft’s Surface held up to yet another violent NFL incident.

Today’s big event is the crash of a NASA spaceship this evening — on purpose. Mary Beth Griggs can explain.


D
David Pierce12:54 PM UTC
Thousands and thousands of reasons people love Android.

“Android fans, what are the primary reasons why you will never ever switch to an iPhone?” That question led to almost 30,000 comments so far, and was for a while the most popular thing on Reddit. It’s a totally fascinating peek into the platform wars, and I’ve spent way too much time reading through it. I also laughed hard at “I can turn my text bubbles to any color I like.”