A court ruled yesterday that Mashable can embed a professional photographer’s photo without breaking copyright law, thanks to Instagram’s terms of service. The New York district court determined that Stephanie Sinclair offered a “valid sublicense” to use the photograph when she posted it publicly on Instagram.
The case stems from a 2016 Mashable post on female photographers, which included Sinclair and embedded an image from her Instagram feed. Mashable had previously failed to license the image directly, and Sinclair sued parent company Ziff Davis for using Instagram embedding as a workaround.
But Judge Kimba Wood noted that Instagram reserves a “fully paid and royalty-free, transferable, sub-licensable” right to photos on its service. If a photo is posted publicly, it also offers embedding as an option — which, in Wood’s estimation, effectively grants a sublicense to display the picture. “The user who initially uploaded the content has already granted Instagram the authority to sublicense the use of ‘public’ content to users who share it,” Wood wrote. That makes copyright questions moot.
“By posting the photograph to her public Instagram account, Plaintiff made her choice.”
This decision diverges from a 2018 ruling that said embedding a tweet could potentially infringe copyright. As The Hollywood Reporter notes, though, the decisions rest on different lines of reasoning. The earlier case considered and rejected the long-standing “server test,” which says that sites aren’t infringing copyright if they simply embed a picture that’s hosted elsewhere. This ruling doesn’t explain when that rule still applies. Instead, it emphasizes that a web platform’s terms of service can have serious repercussions for users, even if almost nobody reads them.