Skip to main content

IFA 2020 will take place as an invite-only in-person event with strict attendee limits

IFA 2020 will take place as an invite-only in-person event with strict attendee limits

/

The first attempt at hosting a traditional conference during the pandemic

Share this story

IFA
Photo by Vlad Savov / The Verge

IFA 2020 will be taking place as an in-person event in Berlin this fall, conference organizers announced. However, it’ll look very different than previous years due to the ongoing COVID-19 pandemic that has seen almost every other major technology conference canceled or moved online this year.

Set to run from September 3rd–5th, it’ll mark the first major conference to take place in the technology industry. “After all the event cancellations during the past months, our industry urgently needs a platform where it can showcase its innovation, so that it can recover and rebound,” commented Jens Heithecker, the executive director of IFA Berlin, noting that digital events could only do so much to replace the “immediacy, hands-on experience and human connections” of events like IFA.

In April, organizers teased that the conference would be taking place as “an innovative new concept” this year due to the challenges of the virus and the fact that the government of the city of Berlin has banned any events with more than 5,000 participants from taking place in the city until at least October 24th. To that end, IFA 2020 will be closed to the public, and it’ll operate on a far more limited scope. This year’s conference will be invite-only and divided into four smaller events, with no more than 1,000 attendees allowed at each event each day.

Additionally, conference organizers say that they’re working closely with public health authorities in Germany to ensure that “social distancing, careful crowd control and other effective public hygiene measures are all in place” for the conference.

Those four events will include the main IFA Global Press Conference, which will be limited to just two to three keynotes stages curated by IFA for about 800 journalists to keep numbers down for both production staff and reporters. Qualcomm president Cristiano Amon is set to deliver the opening keynote. IFA will also be hosting three parallel, separate events: one that combines its IFA Next and IFA Shift Mobility events into a single live event, one that’s splitting off IFA Global Markets to help companies rebuild their supply chains, and one that will offer the usual meeting spaces and lounges for companies.

IFA will also offer a variety of digital events for those who can’t (or, given the state of the world, would prefer not to) attend in person, which will be far less limited in terms of attendance.

At a time when nearly every major in-person event has been forced to either cancel entirely or radically rethink how to present information to customers and companies, all eyes will be on IFA this fall as the first attempt at holding a traditional event.

Today’s Storystream

Feed refreshed 50 minutes ago 10 minutes in the clouds

J
Youtube
James Vincent50 minutes ago
Nvidia’s latest AI model generates endless 3D models.

Need to fill your video game, VR world, or project render with 3D chaff? Nvidia’s latest AI model could help. Trained on 2D images, it can churn out customizable 3D objects ready to import and tweak.

The model seems rudimentary (the renders aren’t amazing quality and seem limited in their variety), but generative AI models like this are only going to improve, speeding up work for all sorts of creative types.


R
Richard LawlerTwo hours ago
Green light.

This week Friday brings the debut of Apple’s other new hardware. We’ve reviewed both the new AirPods Pro and this chonky Apple Watch Ultra, and now you’ll decide if you’re picking them up, or not.

Otherwise, we’re preparing for Netflix’s Tudum event this weekend and slapping Dynamic Island onto Android phones.


The Apple Watch Ultra on a woman’s wrist
Photo by Amelia Holowaty Krales / The Verge
J
External Link
Jess Weatherbed12:31 PM UTC
Japan will fully reopen to tourists in October following two and a half years of travel restrictions.

Good news for folks who have been waiting to book their dream Tokyo vacation: Japan will finally relax Covid border control measures for visa-free travel and individual travelers on October 11th.

Tourists will still need to be vaccinated three times or submit a negative COVID-19 test result ahead of their trip, but can take advantage of the weak yen and a ‘national travel discount’ launching on the same date. Sugoi!


T
External Link
Thomas Ricker11:00 AM UTC
Sony starts selling the Xperia 1 IV with continuous zoom lens.

What does it cost to buy a smartphone that does something no smartphone from Apple, Google, Samsung can? $1,599.99 is Sony’s answer: for a camera lens that can shift its focal length anywhere between 85mm and 125mm.

Here’s Allison’s take on Sony’s continuous-zoom lens when she tested a prototype Xperia 1 IV back in May: 

Sony put a good point-and-shoot zoom in a smartphone. That’s an impressive feat. In practical use, it’s a bit less impressive. It’s essentially two lenses that serve the same function: portrait photography. The fact that there’s optical zoom connecting them doesn’t make them much more versatile.

Still, it is a Sony, and like.no.other.


C
External Link
Corin Faife10:44 AM UTC
If God sees everything, so do these apps.

Some Churches are asking congregants to install so-called “accountability apps” to prevent sinful behavior. A Wired investigation found that they monitor almost everything a user does on their phone, including taking regular screenshots and flagging LGBT search terms.


J
External Link
James Vincent8:41 AM UTC
Shutterstock punts on AI-generated content.

Earlier this week, Getty Images banned the sale of AI-generated content, citing legal concerns about copyright. Now, its biggest rival, Shutterstock, has responded by doing ... absolutely nothing. In a blog post, Shutterstock’s CEO Paul Hennessy says there are “open questions on the copyright, licensing, rights, and ownership of synthetic content and AI-generated art,” but doesn’t announce any policy changes. So, you can keep on selling AI art on Shutterstock, I guess.


T
Thomas Ricker6:58 AM UTC
This custom Super73 makes me want to tongue-kiss an eagle.

Super73’s tribute to mountain-biking pioneer Tom Ritchey has my inner American engorged with flag-waving desire. The “ZX Team” edition features a red, white, and blue colorway with custom components fitted throughout. Modern MTBers might scoff at the idea of doing any serious trail riding on a heavy Super73 e-bike, which is fine: this one-off is not for sale. 

You can, however, buy the Super73 ZX it’s based on (read my review here), which proved to be a very capable all-terrain vehicle on asphalt, dirt, gravel, and amber fields of grain.


R
Richard Lawler12:25 AM UTC
The sincerest form of flattery.

I had little interest in Apple’s Dynamic Island, but once a developer built their spin on the idea for Android, I had to give it a try.

Surprisingly, I’ve found I actually like it, and while dynamicSpot isn’t as well-integrated as Apple’s version, it makes up for it with customization. Nilay’s iPhone 14 Pro review asked Apple to reverse the long-press to expand vs. tap to enter an app setup. In dynamicSpot, you can do that with a toggle (if you pay $5).


DynamicSpot app on Android shown expanding music player, in the style of Apple’s Dynamic Island in iOS 16.
DynamicSpot in action on a Google Pixel 6
Image: Richard Lawler
R
TikTok
Richard LawlerSep 22
TikTok politics.

Ahead of the midterm elections, TikTok made big changes to its rules for politicians and political fundraising on the platform, as Makena Kelly explains... on TikTok.


R
External Link
Richard LawlerSep 22
The Twitter employee who testified about Trump and the January 6th attack has come forward.

This summer, a former Twitter employee who worked on platform and content moderation policies testified anonymously before the congressional committee investigating the violence at the US Capitol on January 6th.

While she remains under NDA and much of her testimony is still sealed,  Anika Collier Navaroli has identified herself, explaining a little about why she’s telling Congress her story of what happened inside Twitter — both before the attack, and after, when it banned Donald Trump.


R
Instagram
Richard LawlerSep 22
But how does it sound?

Our review of Apple’s new AirPods Pro can tell you everything about the second-generation buds. To find out how you’ll sound talking to other people through them, just listen to Verge senior video producer Becca Farsace.


A
The Verge
Andrew WebsterSep 22
Our list of the best entertainment of 2022 keeps getting bigger.

We just added some notable entries to our running list highlighting the best games, movies, and TV shows of the year, including Return to Monkey Island, The Lord of the Rings: The Rings of Power, and Glass Onion: A Knives Out Mystery. Sorry in advance for your free time.


The best entertainment of 2022

Everything to play and watch this year

Andrew WebsterSep 22

The best instant cameras you can buy right now

We found the best cameras for your budget and needs

Sheena VasaniSep 22
R
The Verge
Richard LawlerSep 22
The Bootleg Ratio.

Policy Editor Russell Brandom digs into a phenomenon we’ve all seen on social media before:

I call it the Bootleg Ratio: the delicate balance between A) content created by users specifically for the platform and B) semi-anonymous clout-chasing accounts drafting off the audience. Any platform will have both, but as B starts to overtake A, users will have less and less reason to visit and creators will have less and less reason to post.

And now it’s coming for TikTok.