Skip to main content

HBO Max will use anime from Crunchyroll to compete with Netflix’s growing empire

HBO Max will use anime from Crunchyroll to compete with Netflix’s growing empire

/

WarnerMedia wants anime to be a big part of HBO Max

Share this story

Netflix is trying to become a dominant presence in the anime streaming space, but AT&T-owned WarnerMedia is leveraging its dedicated anime streaming service Crunchyroll to help sway subscribers over to HBO Max.

HBO Max subscribers will be able to stream 17 different anime series currently available on Crunchyroll, including Fullmetal Alchemist: BrotherhoodRe:ZERO -Starting Life in Another World-(Director’s Cut), and Keep Your Hands off Eizouken. Crunchyroll will curate new anime content for HBO Max subscribers every three months, according to WarnerMedia, with popular series Hunter x Hunter and Death Note coming to HBO Max later this year. Some titles, like Fullmetal Alchemist: Brotherhood, also stream on Netflix. While HBO Max won’t be the exclusive home — shows will run on both HBO Max and Crunchyroll at the same time — subscribers will have more access to popular anime.

Although these are just a smattering of titles compared to the 1,000-plus series on Crunchyroll, the hope is to “introduce anime to a wider audience who appreciates compelling stories told through this dynamic medium,” according to Crunchyroll’s general manager, Joanne Waage.

“This WarnerMedia family collaboration is bringing together an incredible collection of content with a passionate fandom”

It’s a win-win for the two streaming platforms, both owned by AT&T. If mainstream audiences subscribing to HBO Max develop an affinity for anime being provided through Crunchyroll, they could potentially sign up for the anime streaming service in addition to HBO. (Crunchyroll currently has more than 2 million paid subscribers.) HBO Max can also tout an impressive anime offering at launch, with a consistent funnel for future content. WarnerMedia will also use HBO Max as the exclusive home for Studio Ghibli’s films in the United States, as Netflix secured the international rights to the popular and critically acclaimed films.

Both Netflix and Amazon have spent millions of dollars investing in developing new original anime series and licensing top titles. Netflix CEO Reed Hastings expressed back in 2015 that anime was a core area Netflix wanted to invest in. In 2017, Netflix’s chief content officer Ted Sarandos told investors the streamer had “more than 30 original anime projects in various states of production these days.” That number has likely increased since then. Sony spent $143 million in 2017 to acquire a 95 percent stake in distributor Funimation, which runs the FunimationNow streaming service. WarnerMedia’s new CEO, Jason Kilar, understands the importance of anime as part of a broader streaming strategy — anime was reportedly one of the top performing genres at Hulu when Kilar was CEO, according to The Information.

“This WarnerMedia family collaboration is bringing together an incredible collection of content with a passionate fandom and HBO Max is tottemo ureshii to expand the reach of this inventive artistry,” Kevin Reilly, HBO Max’s chief content officer, said in a press release, using a popular Japanese expression for displaying joy and enthusiasm.

HBO Max’s ability to use Crunchyroll content is a perfect example of how HBO Max will borrow from all of WarnerMedia’s assets to try to secure subscribers. The service will also carry current and former HBO series (widely considered the heart of the streaming service), Warner Bros. movies, TBS and TNT original series, and some CW shows. WarnerMedia, like ViacomCBS (CBS All Access) and NBCUniversal (Peacock), has one of the largest collections of titles that HBO Max can borrow from to use for its own service.

Other anime series that will be available on HBO Max, and are currently on Crunchyroll, include Rurouni Kenshin, KONOSUBA -God’s Blessing on this Wonderful World!, Bungo Stray DogsBerserk, Kabaneri of the Iron Fortress, Kill la Kill, Your Lie in April, Erased, Kiznaiver, Schwarzes Marken, 91 Days, The Testament of Sister New Devil, and Rokka -Braves of the Six Flowers.

HBO Max launches on May 27th for $14.99 a month. WarnerMedia is currently offering incoming customers and some current HBO Now subscribers one year of HBO Max for just $11.99 a month.

Today’s Storystream

Feed refreshed Sep 24 Striking out

E
External Link
Emma RothSep 24
California Governor Gavin Newsom vetoes the state’s “BitLicense” law.

The bill, called the Digital Financial Assets Law, would establish a regulatory framework for companies that transact with cryptocurrency in the state, similar to New York’s BitLicense system. In a statement, Newsom says it’s “premature to lock a licensing structure” and that implementing such a program is a “costly undertaking:”

A more flexible approach is needed to ensure regulatory oversight can keep up with rapidly evolving technology and use cases, and is tailored with the proper tools to address trends and mitigate consumer harm.


A
Youtube
Andrew WebsterSep 24
Look at this Thing.

At its Tudum event today, Netflix showed off a new clip from the Tim Burton series Wednesday, which focused on a very important character: the sentient hand known as Thing. The full series starts streaming on November 23rd.


A
The Verge
Andrew WebsterSep 24
Get ready for some Netflix news.

At 1PM ET today Netflix is streaming its second annual Tudum event, where you can expect to hear news about and see trailers from its biggest franchises, including The Witcher and Bridgerton. I’ll be covering the event live alongside my colleague Charles Pulliam-Moore, and you can also watch along at the link below. There will be lots of expected names during the stream, but I have my fingers crossed for a new season of Hemlock Grove.


A
Andrew WebsterSep 24
Looking for something to do this weekend?

Why not hang out on the couch playing video games and watching TV. It’s a good time for it, with intriguing recent releases like Return to Monkey Island, Session: Skate Sim, and the Star Wars spinoff Andor. Or you could check out some of the new anime on Netflix, including Thermae Romae Novae (pictured below), which is my personal favorite time-traveling story about bathing.


A screenshot from the Netflix anime Thermae Romae Novae.
Thermae Romae Novae.
Image: Netflix
J
Twitter
Jay PetersSep 23
Twitch’s creators SVP is leaving the company.

Constance Knight, Twitch’s senior vice president of global creators, is leaving for a new opportunity, according to Bloomberg’s Cecilia D’Anastasio. Knight shared her departure with staff on the same day Twitch announced impending cuts to how much its biggest streamers will earn from subscriptions.


T
Twitter
Tom WarrenSep 23
Has the Windows 11 2022 Update made your gaming PC stutter?

Nvidia GPU owners have been complaining of stuttering and poor frame rates with the latest Windows 11 update, but thankfully there’s a fix. Nvidia has identified an issue with its GeForce Experience overlay and the Windows 11 2022 Update (22H2). A fix is available in beta from Nvidia’s website.


A
External Link
If you’re using crash detection on the iPhone 14, invest in a really good phone mount.

Motorcycle owner Douglas Sonders has a cautionary tale in Jalopnik today about the iPhone 14’s new crash detection feature. He was riding his LiveWire One motorcycle down the West Side Highway at about 60 mph when he hit a bump, causing his iPhone 14 Pro Max to fly off its handlebar mount. Soon after, his girlfriend and parents received text messages that he had been in a horrible accident, causing several hours of panic. The phone even called the police, all because it fell off the handlebars. All thanks to crash detection.

Riding a motorcycle is very dangerous, and the last thing anyone needs is to think their loved one was in a horrible crash when they weren’t. This is obviously an edge case, but it makes me wonder what other sort of false positives we see as more phones adopt this technology.


A
External Link
Ford is running out of its own Blue Oval badges.

Running out of semiconductors is one thing, but running out of your own iconic nameplates is just downright brutal. The Wall Street Journal reports badge and nameplate shortages are impacting the automaker's popular F-series pickup lineup, delaying deliveries and causing general chaos.

Some executives are even proposing a 3D printing workaround, but they didn’t feel like the substitutes would clear the bar. All in all, it's been a dreadful summer of supply chain setbacks for Ford, leading the company to reorganize its org chart to bring some sort of relief.