Disney’s live-action adaptation of Mulan will be released on Disney Plus on September 4th for $29.99, the company announced today.
Disney executives walked through the new plan for Mulan’s release during an earnings call with analysts today. The $30 fee will be on top of the $6.99 subscriber fee for Disney Plus customers. The company told Insider that the $30 acts as a purchase — as long as people subscribe to Disney Plus, they’ll be able to access the film. Chapek also made it seem like non-subscribers can pay $30 for the film as well, but The Verge has emailed Disney to confirm.
“We thought it was important to find alternative ways to bring [Mulan] in a timely manner,” Disney CEO Bob Chapek said. In countries where Disney Plus is not available, Disney is releasing Mulan in theaters on the same date. The new release date follows Warner Bros.’ announcement that Christopher Nolan’s Tenet would get a staggered release. Tenet will open in approximately 70 international territories on August 26th before getting a limited release in the United States on September 3rd. It will go city by city in the United States as the country battles climbing coronavirus cases.
Last month, Disney delayed Mulan indefinitely, pulling the film from its theatrical calendar. Two of Disney’s other upcoming films, The New Mutants and Black Widow, remain with their respective release dates of August 28th and November 6th. A spokesperson at the time told Variety that “it’s become clear that nothing can be set in stone when it comes to how we release films during this global health crisis.”
Mulan has faced a bumpy road. The film was originally supposed to be released on March 27th, got pushed to July 24th, and was delayed again to August 21st. Having Mulan on Disney Plus should help Disney a little, but whether it performs the way Disney needs it to remains unclear.
Update August 5th, 7:47am ET: The story has been updated to include additional information about how the purchase works.