Charli D’Amelio is TikTok’s most popular creator with 87 million followers, and now the Queen of TikTok is adding Triller to her roster of platforms.
“We couldn’t be more proud to welcome the D’Amelio family to the Triller family with open arms,” Bobby Sarnevesht, executive chairman at Triller, said in a statement. “They are an incredibly multi-faceted and talented family who have already been invaluable to us.”
Charli will be joined by her sister Dixie (34 million followers on TikTok), dad Marc (7 million followers) and mom Heidi (5.6 million followers). Charli isn’t joining Triller in an exclusive deal, meaning that she’ll continue to create content for other apps like TikTok, YouTube, and Instagram. (And while D’Amelio does earn sponsorship revenue from brand deals on Instagram, she has yet to create a video on Reels — Instagram’s answer to TikTok.) Marc D’Amelio said in a statement the family met with Triller to “sample some of their advanced technology and features they will soon be rolling out.”
Although Triller isn’t as widely popular as TiKTok, it has received lots of attention in recent weeks after members of President Donald Trump’s family joined the app, including the president himself. Trump, who has spent weeks trying to find an American company to purchase TikTok from Chinese parent company ByteDance, has used Triller for his own campaigning purposes leading up to the November election.
Triller has more than 100 million monthly active users and more than 27 million daily users, according to the company. (TikTok has approximately 50 million daily users, according to CNBC.) It’s funded in part by Ryan Kavanaugh’s Proxima Media — a company that was at the center of some controversy in 2019 after Kavanaugh’s former business partner accused him of running a Ponzi scheme. Kavanaugh’s lawyers later emailed Variety to note that Kavanaugh and his former partner “satisfactorily resolved all of their issues,” and his former partner also noted that to his own knowledge, “Ryan has and is investing heavily in this business and any reference to ESX or any related business as a ‘Ponzi Scheme’ is not accurate,” according to Variety.
For D’Amelio, Triller is just another app to continue building her online presence and business. Ask almost any creator and they’ll tell you it’s better to be everywhere instead of on just one app. “Our family is looking forward to sharing our own exciting and unique content,” said Marc D’Amelio.
Update September 15th, 2:19PM ET: The story has been updated to include additional information about comments made by Kavanaugh’s ex-partner.