JBL isn’t a newcomer to true wireless earbuds, but today the company is announcing several new sets with noise cancellation at prices that reflect just how competitive the market has become. The JBL Club Pro Plus earbuds ($199.95) have adaptive noise cancellation and “a unibody design inspired by professional in-ear monitors” and offer JBL’s best sound quality with up to eight hours of continuous battery life (plus 24 extra hours with the battery case).

Like many other earbuds of late, they’re IPX4 rated for water and sweat resistance, support Fast Pair for easy setup on Android, and either earbud can be used independently. The Club Pro Plus earbuds will launch in October, joined by the less expensive Endurance Peak II earbuds ($99.95), which JBL says are geared more toward fitness with an ear hook design, IPX7 water resistance, and powerful bass.

For the Europe market, JBL is also introducing the Live Free NC Plus and Reflect Mini TWS. Both feature IPX7 water resistance and a “smart ambient” feature that “keeps you aware of your surroundings when needed.” The Live Free NC Plus — available in October for £139.99 (about $186) — have ANC, wireless charging, seven hours of continuous battery life (21 with case), and the ability to use either earbud independently. They also support Fast Pair on Android for seamless setup. The Reflect Mini earbuds maintain the same battery life and IPX7 water / sweat rating, but you give up wireless charging to reach the lower £129.99 (about $173) price point.

The company is also announcing the new Tune 225TWS earbuds, which improve upon the 220TWS with longer battery life (though they only top out at five hours of straight playback), improved sound quality, and six color options including black, white, gray, rose gold, pink, and blue. They’re coming this month for £89.99 (about $120).

Update September 2nd, 1:26PM ET: JBL’s original press release for the Club Pro Plus earbuds stated that they would include Harman’s Personi-Fi feature for tailoring audio settings to your hearing. That information was incorrect, and the article has been updated.