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Rejoice! Amazon’s new app icon isn’t just a logo in a white box

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It’s Bezos’ smile as he rakes in another billion — or maybe just a box

Image: Apple’s App Store

It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn’t just a logo dropped inside a white background! Rejoice! The new icon cleverly takes cues from perhaps Amazon’s most recognizable “product” — its shipping boxes and their bright blue tape.

Here it is — in the app’s listing on Apple’s UK App Store. (There are a few other reports of others seeing the icon on their devices as well.)

Whoever worked on this new app design, which will be instantly recognizable on your home screen, deserves a raise.

Correction: We’ve updated the headline to clarify that the new design is an icon, not a logo.