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Netflix is reopening a movie theater in SoCal this month

The Harder They Fall will be its first premiere

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Netflix will reopen the Bay Theater at Palisades Village in Southern California beginning October 22nd, becoming the third physical theater with which the streamer has announced a partnership.

The theater will reopen this weekend with Jeymes Samuel’s The Harder They Fall — a Western starring Zazie Beetz, Regina King, and Idris Elba, among other notable stars — beginning with multiple showings starting Friday. Adult tickets are currently listed for $12 each, while discounted and children’s tickets cost $10. Free first-come, first-served tickets to Netflix animated titles Vivo and The Mitchells vs. The Machines will also be available at the box office today through Thursday, October 21st from 3PM to 6PM PT.

The company previously reopened the Paris Theater in New York in 2019, and it’s working to restore the Egyptian Theater in Hollywood for a reopening in 2022. The third partnership for a theatrical space arrives as Netflix continues to explore additional points of entry to its originals beyond its app and website. In a press release, Netflix said it plans to use the space for special screenings, events, and theatrical releases for its films.

“In addition to premieres and theatrical releases of upcoming Netflix films, audiences can look forward to family-oriented film programming, 35mm screenings of beloved classic films, in-person appearances and Q&As, free public events and much more,” Scott Stuber, head of global films at Netflix, said in a statement.

According to Netflix, all shows during its opening weeks will come with free popcorn and beverages. The theater is being reopened as part of a partnership with Palisades Village parent Caruso.

After the theater’s reopening with The Harder They Fall, Netflix plans to premiere a handful of its other highly anticipated titles. These include action flick Red Notice — which stars Dwayne Johnson, Ryan Reynolds, and Gal Gadot — as well as Adam McKay’s Don’t Look Up, featuring a star-studded cast that includes Leonardo DiCaprio, Jennifer Lawrence, Cate Blanchett, Jonah Hill, and Timothée Chalamet.