Microsoft is the latest company to drop a physical presence at CES, as the increased prevalence of COVID-19 spooks exhibitors. It joins a growing list of major companies ditching the world’s largest technology show.
“After reviewing the latest data on the rapidly evolving COVID environment, Microsoft has decided not to participate in-person at CES 2022,” a company spokesperson said in an e-mailed statement. (The spokesperson declined to give their name because that’s how Microsoft prefers to announce event status changes.) Instead, the company will have a digital presence for both the Microsoft Partner Innovation Experience and Automotive Press Kit.
Microsoft was a featured exhibitor at the technology conference, and is now the latest to say it will not attend. Lenovo, T-Mobile, Amazon, the company formerly known as Facebook, GM, Intel, Twitter and Google have all pulled out, citing COVID-19 fears. The disease has been rapidly rising in prevalence again in the U.S., as a new variant sweeps through the population.