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Build-A-Bear’s adorable Animal Crossing: New Horizons collaboration is here

Build-A-Bear’s adorable Animal Crossing: New Horizons collaboration is here


The collection includes fan-favorite Isabelle (and also Tom Nook)

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Build-A-Bear has finally revealed what its new Animal Crossing: New Horizons-themed lineup will look like with two stuffed animal versions of fan-favorite Isabelle and infamous loan shark (loan raccoon?) Tom Nook, decked out in island outfits that match the game.

Of course, because it’s 2021, you simply can’t just buy a hot item like an Animal Crossing Build-A-Bear doll — you’ll need to sign up for a PlayStation 5-style queue, which will then randomly assign you a place on line to buy the bears (are they still bears if they’re a dog and a raccoon? How does Build-A-Bear’s taxonomy system work?) today, April 6th, at 11AM EST / 8AM PST.

Right now, Build-A-Bear has only showed off those two characters, although its possible that the company will have other outfits or merchandise as part of the collection, too. (Given the wealth of adorable Animal Crossing critters in the game, there’s plenty to choose from.)

Build-A-Bear is also to be commended for making the new stuffed animals actually look like cute real-life versions of their in-game counterparts, instead of the company’s vaguely horrifying Avengers: Infinity War bears from 2018.

If you are planning on buying an Animal Crossing Build-A-Bear, you should probably stop reading this post and get on line. If it’s anything like the Animal Crossing / Sanrio collaboration, things will sell out fast.