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Discovery announces new name of WarnerMedia merger: Warner Bros. Discovery

Discovery announces new name of WarnerMedia merger: Warner Bros. Discovery


The merger could close next year

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The new logo and slogan for Warner Bros. Discovery
The new logo and slogan for Warner Bros. Discovery
Image: Discovery

Discovery is merging with WarnerMedia, and it’s now announced a new name for the combined company: Warner Bros. Discovery. According to The Wall Street Journal, the name was first revealed during a staff meeting today.

The merger was announced last month. AT&T said it would spin off WarnerMedia — the entertainment giant containing Warner Bros., HBO, DC Comics, and CNN, among many others — and that Discovery would take over the new company. But they didn’t have a new name prepared on the day the deal was announced.

Discovery CEO David Zaslav will be in charge of the merged group. WarnerMedia is by far the bigger company, though, with around three times the 2020 revenue and a roster of iconic characters and properties. Discovery brings to the table a huge archive of reality TV shows and a growing news and sports business in Europe.

“We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre – and across any platform: film, television and streaming,” Zaslav said in a statement today. The combined company is borrowing a line from the Warner Bros. classic The Maltese Falcon for its slogan, “The stuff that dreams are made of.”

AT&T and Discovery expect the merger to wrap up in mid-2022, assuming it clears regulatory hurdles. AT&T shareholders will own 71 percent of the new company, so it’s really more like WarnerMedia is being freed from AT&T and picking up Discovery along the way.

The hope is that the combined entertainment giant can become an even bigger player in streaming than the two are independently today. WarnerMedia runs HBO Max, which has been fairly successful so far, though it remains smaller than Netflix and Disney Plus. Discovery only recently launched Discovery Plus. Zaslav has said the combined company will put $20 billion per year toward new content, a number rivaling Netflix and exceeding Disney Plus, and that he hopes to eventually reach 400 million homes.

Correction June 1st, 3:45PM ET: The deal is expected to close in mid-2022, not in mid-2020 as this article initially misstated, which would require a time machine.