Skip to main content

A new collective will share a podcast feed to make money off Clubhouse and Twitter Spaces

A new collective will share a podcast feed to make money off Clubhouse and Twitter Spaces

/

Selling ads against on-demand content

Share this story

Nine colorful squares on a pale blue background. The middle row of squares have audio waveforms in them.
Illustration by Alex Castro / The Verge

A new collective is trying to solve the live audio monetization problem. A group of primarily tech-focused hosts are launching a shared podcast feed that’ll round up the many social audio chats they’ve started, with plans to run ads across the collected feed.

The group, which is being spearheaded by Techmeme Ride Home host Brian McCullough, will initially involve nine total contributors, including Alex Kantrowitz of the Big Technology newsletter and product designer Chris Messina. They’ll share a podcast feed where they can publish audio they’ve recorded live across various social audio platforms, like Clubhouse and Twitter Spaces, and that feed, which is already live but hasn’t been publicly announced, is called SpaceCasts. Anyone who participates can publish their live audio on the feed and profit from whatever ad sales are made. (The team says anyone can apply to participate and says people can get in touch through their website. They also say they’ll ask all live room participants to say they’re okay with being recorded.)

“A buffet of different topics from people who are experts but also have their own perspective”

The big idea is that this solves two problems: one is that dedicating resources to putting together social audio rooms is hard to justify when there’s no major, native way to make money off a show that’ll disappear the moment it ends. The next is that launching an individual podcast is also difficult and requires marketing to grow. Sharing a podcast feed with others means everyone shares the goal of growing the feed and bringing listeners to it. Ad money, which the group hasn’t made yet, will be divvied up by downloads. So if one member contributes only one show in a given month, but accounts for 20 percent of the downloads, they’ll receive 20 percent of the revenue.

“What we’re saying is, ‘Look, take the stuff that’s actually good that you’ve recorded and that you think you know could be of interest to this broader audience, and we’ll collect an audience that is interested in kind of a potpourri or like a buffet of different topics from people who are experts but also have their own perspective on this stuff,’” Messina says.

This all speaks to social audio’s focus on making it easier to get people in one place to record something — and its lack of focus on monetization or native recording. Twitter says it’s working on a native recording function, but that hasn’t launched yet, and Clubhouse has launched in-app tipping, which is helpful, but doesn’t monetize actual chats. Some creators have started partnering with brands on their Clubhouse rooms, and entire agencies have spun up to sell ads for them. But a podcast feed still remains the best way to widely distribute recorded audio that can live on forever.

Today’s Storystream

Feed refreshed 6 minutes ago Midjourneys

A
Youtube
Alex Cranz6 minutes ago
After DART smashed into Dimorphos, I can’t stop thinking about the best “blow up an asteroid” story.

LucasArts and Steven Spielberg came up with The Dig, a game about an astronaut, scientist, and journalist blowing up an asteroid and finding a spaceship inside, and they did it years before Bruce Willis, or NASA. You can still buy and play it on Steam!


R
Instagram
Richard Lawler18 minutes ago
Everything looks better in slow motion.

Apple’s Dynamic Island alert system isn’t sitting still around your iPhone 14’s front-facing camera array. We’ve been enjoying its contextual animations — and even an Android copycat — since it was unveiled, but take a look at it here, captured at 240fps, to see exactly how iOS applies animations that make it feel a bit more lively.


R
External Link
Russell BrandomAn hour ago
Oracle will pay $23 million to settle foreign bribery charges.

The SEC alleges that Oracle used a slush fund to bribe officials in India, Turkey and the United Arab Emirates.

This behavior is sadly common among software companies doing business overseas, and it’s not unique to Oracle. In March, a former Microsoft executive claimed the company spent as much as $200 million a year in bribes for foreign officials.


E
External Link
Emma Roth3:16 PM UTC
Celsius’ CEO is out.

Alex Mashinsky, the head of the bankrupt crypto lending firm Celsius, announced his resignation today, but not after patting himself on the back for working “tirelessly to help the company.”

In Mashinsky’s eyes, I guess that means designing “Unbankrupt yourself” t-shirts on Cafepress and then selling them to a user base that just had their funds vaporized.

At least customers of the embattled Voyager Digital crypto firm are in slightly better shape, as the Sam Bankman-Fried-owned FTX just bought out the company’s assets.


M
Twitter
Mary Beth Griggs2:46 PM UTC
NASA’s SLS rocket is secure as Hurricane Ian barrels towards Florida.

The rocket — and the Orion spacecraft on top — are now back inside the massive Vehicle Assembly Building. Facing menacing forecasts, NASA decided to roll it away from the launchpad yesterday.


A
External Link
Andrew J. Hawkins1:30 PM UTC
Harley-Davidson’s electric motorcycle brand is about to go public via SPAC

LiveWire has completed its merger with a blank-check company and will make its debut on the New York Stock Exchange today. Harley-Davison CEO Jochen Zeitz called it “a proud and exciting milestone for LiveWire towards its ambition to become the most desirable electric motorcycle brand in the world.” Hopefully it also manages to avoid the cash crunch of other EV SPACs, like Canoo, Arrival, Faraday Future, and Lordstown.


A
The Verge
Andrew Webster1:06 PM UTC
“There’s an endless array of drama going on surrounding Twitch right now.”

That’s Ryan Morrison, CEO of Evolved Talent Agency, which represents some of the biggest streamers around. And he’s right — as you can read in this investigation from my colleague Ash Parrish, who looked into just what’s going on with Amazon’s livestreaming service.


R
The Verge
Richard Lawler12:59 PM UTC
Green light.

NASA’s spacecraft crashed, and everyone is very happy about it.

Otherwise, Mitchell Clark is kicking off the day with a deeper look at Dish Network’s definitely-real 5G wireless service , and Walmart’s metaverse vision in Roblox is not looking good at all.


J
External Link
Jess Weatherbed11:49 AM UTC
Won’t anyone think of the billionaires?

Forbes reports that rising inflation and falling stock prices have collectively cost members of the Forbes 400 US rich list $500 billion in 2022 with tech tycoons suffering the biggest losses.

Jeff Bezos (worth $151 billion) lost $50 billion, Google’s Larry Page and Sergey Brin (worth a collective $182b) lost almost $60b, Mark Zuckerberg (worth $57.7b) lost $76.8b, and Twitter co-founder Jack Dorsey (worth $4.5b) lost $10.4b. Former Microsoft CEO Steve Ballmer (worth $83b) lost $13.5b while his ex-boss Bill Gates (worth $106b) lost $28b, albeit $20b of that via charity donations.