In the ad, PC users sing the lyrics to the classic song while looking upon their (of course) ugly-looking computer setups that are filled with peripherals and wires. (One woman’s leg is literally tied to her chair by a cord.) Often, they forlornly look outside, where people are happily using their iPad Pros to video chat, play games, and do work, seemingly free from the horrible confines of desktop computing.
The lyrics, admittedly, do apply well for an ad where Apple is trying to prove that an iPad Pro can do everything that a “normal” computer can do without things like a dedicated monitor or a constant power supply. I should note, though, that many of the iPad Pro users in the ad have additional accessories paired with their device such as an Apple Pencil or a Magic Keyboard case. Even in Apple’s own marketing, an iPad Pro on its own sometimes isn’t enough.
Here are all of the lyrics used in the ad, if you want to follow along while you watch. (For the Disney purists, or those that grew up seeing The Little Mermaid approximately one thousand times, like I did, you should know that Apple skips chunks of the full song to make the lyrics work better for the ad.)
Look at this stuff
Isn’t it neat
Wouldn’t you think my collection’s complete
Wouldn’t think I’m the girl
The girl who has everything?
Got gadgets and gizmos a-plenty
Got whositz and whatzits galore
You want thingamobs? I’ve got 20!
But who cares, no big deal
I want more
Up where they walk, up where they run
Up where they stay all day in the sun
Wandering free, wish I could be
Part of that world
The ad’s appearance follows the release of new iPad Pros in May that have Apple’s custom-designed M1 processor onboard and, for the 12.9-inch model, a brand new Mini LED display.