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SoftBank has reportedly halted production of its Pepper robot

The company may be restructuring its robotics business

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SoftBank is reportedly restructuring its robotics business — SoftBank Robotics — and has already halted production of its Pepper robot, according to Reuters. Robotics is just one of many businesses the large Japanese firm has invested in, but potentially permanently ending production of Pepper is notable because of the robot’s role as a sort of unofficial mascot for the company.

SoftBank Robotics reportedly plans to lay off about half of its 330 member team based in France, the original home of the company’s robotics efforts, and apparently half of the division’s sales team in the UK and the US, Reuters writes. Negotiations are ongoing and the company’s official statement says it is considering a “significant workforce optimization plan,” but it plans to keep its Pepper business moving forward. Production of Pepper robots was reportedly halted last year and would be costly to restart, Reuters’ sources claim. When asked for comment, SoftBank confirmed that SoftBank Robotics was restructuring.

The Reuters report follows closely after SoftBank’s sale of a controlling stake in Boston Dynamics to Hyundai. It certainly seems like the company is reconsidering what exactly it wants to do in the robot business. For now, that means less futuristic moonshot promises and more practical business-type offerings, like a carpet-cleaning robot called Whiz.

Pepper was initially pitched as a robot that could understand human emotion, which wasn’t possible when it was announced and hasn’t become any more true, despite an assist from IBM’s Watson. SoftBank then pushed its friendly bot into all sorts of odd, if charming scenarios, like working as a Buddhist priest, playing docent at the Smithsonian, and staffing the company’s stores.

Pepper might not have ever lived up to the ads used to sell it in Japan, but it could be charming. My interactions with the waist-high android are limited, but after hearing about Pepper a lot online, seeing the real deal was kind of a capital-E experience. I had wandered into a crowded SoftBank store in Tokyo and was greeted by Pepper in Japanese with a friendly smile and a little wave. On paper, traditional robot stuff. But in the moment? I would have at least considered whatever prepaid phone plan Pepper was pushing.

Update June 29th, 11:35AM ET: Added confirmation from SoftBank.