Twitter is starting to roll out Super Follows, its new feature that lets users charge for subscriber-only content. Creators can set their tweets to go out to Super Followers only, and the tweets will appear in the timelines of just those subscribers. The feature, announced in February, is currently only available on Twitter’s iOS app and is limited to a test group of people in the US who applied to try it out.
iOS users in the US and Canada can Super Follow accounts that are in the initial test group. Super Followers are identified to creators by a badge that appears under their name when they reply to tweets. Twitter plans to roll out the feature on iOS in more countries in the coming weeks and says it will be available on Android and the web soon.
Super Follows users can charge $2.99, $4.99, or $9.99 a month, with payments processed through Stripe. Twitter says users can earn up to 97 percent of subscription revenue after third-party fees, until they reach a lifetime earnings limit of $50,000 across all Twitter monetization products. After hitting that limit, Twitter says users can earn up to 80 percent of revenue after third-party fees.
People who don’t have the Super Follows feature can apply for a waitlist under the monetization tab in the Twitter app. To be eligible, people need to have at least 10,000 followers, be at least 18 years old, have tweeted 25 times in the last 30 days, be in the US, and comply with Twitter’s Super Follows policy.
Twitter has been exploring various monetization strategies for creators recently, including a tip jar feature, ticketed Spaces, a shopping section, and a newsletter subscription button. Twitter says it plans to add newsletters, anonymous subscriptions, exclusive Spaces, and Patreon-like subscription tiers to Super Follows.