Skip to main content

Apple reportedly told a TV and movie workers’ union its TV Plus had fewer than 20 million subs

Apple reportedly told a TV and movie workers’ union its TV Plus had fewer than 20 million subs

/

The number meant Apple could pay lower rates to TV workers than some other streaming platforms

Share this story

In this photo illustration the Apple TV+ (Plus) logo is displayed on a smartphone screen.
A union for TV workers says Apple claimed its TV Plus streaming service had fewer than 20 million subscribers as of July 1st
Rafael Henrique/SOPA Images/LightRocket via Getty Images

Apple told the International Alliance of Theatrical Stage Employees (IATSE) that its Apple TV Plus streaming platform had fewer than 20 million subscribers, which allowed it to pay lower rates to IATSE workers than bigger streaming platforms, CNBC reported.

Apple has never publicly released subscriber numbers for its streaming network, which launched in November of 2019. But Apple TV Plus has fewer original shows than larger, more established streaming rivals like Netflix, which said in August it had 209 million subscribers.

“Workers on certain ‘new media’ streaming projects get paid less, even on productions with budgets that rival or exceed those of traditionally released blockbusters,” according to a press release IATSE posted on Tuesday. The release didn’t mention any streaming platform by name, but a spokesman told CNBC that Apple claimed under 20 million subscribers in the US and Canada as of July 1st.

The union is preparing for a possible strike after negotiations with production companies have stalled, saying in the release that “the explosion of streaming combined with the pandemic has elevated and aggravated working conditions, bringing 60,000 behind-the-scenes workers covered by these contracts to a breaking point.”

Apple TV Plus has several big-budget shows on its roster, including The Morning Show, which stars Jennifer Aniston and Reese Witherspoon, and Ted Lasso, its surprise hit comedy about an American coaching an English football club. Ted Lasso had a big showing at the Emmys last week, taking awards for Outstanding Comedy, Lead Actor in a Comedy for star Jason Sudeikis, and supporting acting awards for Brett Goldstein and Hannah Waddingham.

The Morning Show reportedly costs Apple $15 million per episode, and many of Ted Lasso’s writers and stars have reportedly negotiated more lucrative contracts for the show’s third season. Apple said in July that it had a net profit of $21.7 billion on $81.43 billion in revenue in its third quarter of 2021.

Apple and IATSE didn’t immediately respond to requests for comment from The Verge on Saturday. An Apple spokesperson told CNBC that it pays rates comparable to leading streaming services.

Today’s Storystream

Feed refreshed 12:00 AM UTC Dimorphos didn’t even see it coming

R
Twitter
Richard Lawler12:00 AM UTC
A direct strike at 14,000 mph.

The Double Asteroid Redirection Test (DART) scored a hit on the asteroid Dimorphos, but as Mary Beth Griggs explains, the real science work is just beginning.

Now planetary scientists will wait to see how the impact changed the asteroid’s orbit, and to download pictures from DART’s LICIACube satellite which had a front-row seat to the crash.


M
The Verge
We’re about an hour away from a space crash.

At 7:14PM ET, a NASA spacecraft is going to smash into an asteroid! Coverage of the collision — called the Double Asteroid Redirection Test — is now live.


E
Twitter
Emma RothSep 26
There’s a surprise in the sky tonight.

Jupiter will be about 367 million miles away from Earth this evening. While that may seem like a long way, it’s the closest it’s been to our home planet since 1963.

During this time, Jupiter will be visible to the naked eye (but binoculars can help). You can check where and when you can get a glimpse of the gas giant from this website.


Asian America learns how to hit back

The desperate, confused, righteous campaign to stop Asian hate

Esther WangSep 26
E
Twitter
Emma RothSep 26
Missing classic Mario?

One fan, who goes by the name Metroid Mike 64 on Twitter, just built a full-on 2D Mario game inside Super Mario Maker 2 complete with 40 levels and eight worlds.

Looking at the gameplay shared on Twitter is enough to make me want to break out my SNES, or at least buy Super Mario Maker 2 so I can play this epic retro revamp.


R
External Link
Russell BrandomSep 26
The US might still force TikTok into a data security deal with Oracle.

The New York Times says the White House is still working on TikTok’s Trump-era data security deal, which has been in a weird limbo for nearly two years now. The terms are basically the same: Oracle plays babysitter but the app doesn’t get banned. Maybe it will happen now, though?


R
Youtube
Richard LawlerSep 26
Don’t miss this dive into Guillermo del Toro’s stop-motion Pinocchio flick.

Andrew Webster and Charles Pulliam-Moore covered Netflix’s Tudum reveals (yes, it’s going to keep using that brand name) over the weekend as the streamer showed off things that haven’t been canceled yet.

Beyond The Way of the Househusband season two news and timing information about two The Witcher projects, you should make time for this incredible behind-the-scenes video showing the process of making Pinocchio.


R
External Link
Russell BrandomSep 26
Edward Snowden has been granted Russian citizenship.

The NSA whistleblower has been living in Russia for the 9 years — first as a refugee, then on a series of temporary residency permits. He applied for Russian citizenship in November 2020, but has said he won’t renounce his status as a U.S. citizen.


E
External Link
Emma RothSep 26
Netflix’s gaming bet gets even bigger.

Even though fewer than one percent of Netflix subscribers have tried its mobile games, Netflix just opened up another studio in Finland after acquiring the Helsinki-based Next Games earlier this year.

The former vice president of Zynga Games, Marko Lastikka, will serve as the studio director. His track record includes working on SimCity BuildIt for EA and FarmVille 3.


A
External Link
Vietnam’s EV aspirant is giving big Potemkin village vibes

Idle equipment, absent workers, deserted villages, an empty swimming pool. VinFast is Vietnam’s answer to Tesla, with the goal of making 1 million EVs in the next 5-6 years to sell to customers US, Canada and Europe. With these lofty goals, the company invited a bunch of social media influencers, as well as some auto journalists, on a “a four-day, multicity extravaganza” that seemed more weird than convincing, according to Bloomberg.


J
James VincentSep 26
Today, 39 years ago, the world didn’t end.

And it’s thanks to one man: Stanislav Petrov, a USSR military officer who, on September 26th, 1983, took the decision not to launch a retaliatory nuclear attack against the US. Petrov correctly guessed that satellite readings showing inbound nukes were faulty, and so likely saved the world from nuclear war. As journalist Tom Chivers put it on Twitter, “Happy Stanislav Petrov Day to those who celebrate!” Read more about Petrov’s life here.


Soviet Colonel who prevented 1983 nuclear response
Photo by Scott Peterson/Getty Images
J
The Verge
James VincentSep 26
Deepfakes were made for Disney.

You might have seen the news this weekend that the voice of James Earl Jones is being cloned using AI so his performance as Darth Vader in Star Wars can live on forever.

Reading the story, it struck me how perfect deepfakes are for Disney — a company that profits from original characters, fans' nostalgia, and an uncanny ability to twist copyright law to its liking. And now, with deepfakes, Disney’s most iconic performances will live on forever, ensuring the magic never dies.


E
External Link
Hurricane Fiona ratcheted up tensions about crypto bros in Puerto Rico.

“An official emergency has been declared, which means in the tax program, your physical presence time is suspended,” a crypto investor posted on TikTok. “So I am headed out of the island.” Perhaps predictably, locals are furious.


R
The Verge
Richard LawlerSep 26
Teen hacking suspect linked to GTA 6 leak and Uber security breach charged in London.

City of London police tweeted Saturday that the teenager arrested on suspicion of hacking has been charged with “two counts of breach of bail conditions and two counts of computer misuse.”

They haven’t confirmed any connection with the GTA 6 leak or Uber hack, but the details line up with those incidents, as well as a suspect arrested this spring for the Lapsus$ breaches.