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Apple raises prices on Apple Music, Apple TV Plus, and Apple One

Apple raises prices on Apple Music, Apple TV Plus, and Apple One


It’s joining the long list of companies hiking their prices

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Apple Music logo, on red and white background
Illustration by Alex Castro / The Verge

Apple is increasing the prices across its services, including Apple Music, Apple TV Plus, and its overarching Apple One subscription, according to a report from 9to5Mac. This marks the first time the company has raised the prices of these services in the US.

Here’s a breakdown of the new pricing:

Apple Music for individuals will increase by $1 a month to $10.99, or by $10 for the annual plan, which will now cost $109 a year. Apple Music for families is going up by $2 a month to $16.99. The voice plan introduced last year, which lets you access the company’s music library via Siri, is staying the same at $4.99 a month.

Apple TV is going up by $2 a month to $6.99 or $20 annually to $69.

Apple says musicians will get more money thanks to the price hike

Apple’s One bundle, which includes TV and Music subscriptions, along with Apple Arcade and 50GB of iCloud storage, is going up by $2 a month to $16.95. The family version which bumps the iCloud storage up to 200GB, is going up by $3 a month to $22.95, as is the Premiere bundle which adds even more storage, along with access to News and Fitness Plus. That plan will now cost $32.95 a month, and is also shared with your family.

“The subscription prices for Apple Music, Apple TV+, and Apple One will increase beginning today,” an Apple spokesperson said in a statement to 9to5Mac — the new prices are already live on the company’s site. “The change to Apple Music is due to an increase in licensing costs, and in turn, artists and songwriters will earn more for the streaming of their music. We also continue to add innovative features that make Apple Music the world’s best listening experience.” Apple didn’t immediately respond to The Verge’s request for comment.

While Apple’s kept its introductory prices around for years — Apple Music launched in 2015, TV Plus in 2019 — it’s far from the only company making its services more expensive. Throughout the past year, Hulu, Disney Plus, and Netflix have all gotten significant price bumps, as has YouTube Premium’s family plan, which also includes access to the company’s music streaming service. However, Amazon and Spotify (at least in the US), have kept their music services at $9.99 a month.

If those prices don’t go up, it could be harder to choose between them. Apple Music will cost more, but includes lossless support which hasn’t materialized for Spotify. And while Amazon offers “HD” and “ultra HD” lossless music, neither it nor Apple can match the viral end-of-year sensation that is Spotify’s Wrapped feature.

Update October 24th, 12:57PM ET: Added details about other price hikes, and info about Apple One.