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In losing Apple, Elon Musk’s Twitter loses one of the platform’s biggest advertisers.

On Monday, Elon Musk said Apple has “mostly stopped advertising” on Twitter, and that could be a pretty big deal.

Apple had been spending “well above” $100 million per year on Twitter, according to Bloomberg. In the first quarter of this year, Apple spent $48 million in ads on the platform, The Washington Post reports. Apple joins a lot of other advertisers in pulling back.