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a16z: Let’s put the Future behind us.

Future, which had a run of a year and a half, was the VC firm’s transparent attempt to market their investments. (This is called “talking your book.”) They’re shutting it down. Here’s what a16z’s Margit Wennmachers said at the start:

Say I’m ‘Mr. Smarty Pants’ or a very interesting analyst, I think the question should be: Should I try to get this into The New York Times or should I get it into Future? We want to help advance the narrative about the future, and how technology shapes it. Because if we do that, our companies will have an easier time flourishing.

Turns out the media business is actually very hard!