Twitter will be shutting down its newsletter product, known as Revue. Reports have been saying that the service would be axed for over a month, but now we finally have confirmation and a date: January 12th, 2023.
People won’t be able to access their accounts after that date, and all the service’s data will be deleted, according to a help article on the Revue site. Before then, authors who used the service will be able to download lists of their subscribers, as well as an archive that includes their analytics and writing. Revue also alerted its users to this information via email and has said that it’ll cancel paid newsletter subscriptions starting December 20th, so people won’t be charged for newsletters they won’t get.
Twitter acquired Revue in January 2021, hoping to make its platform a better place for the longform writers and journalists that have tended to congregate there. It also helped the social network compete with newsletter platforms like Substack and Ghost, as well as with Facebook, which was, at the time, rumored to be looking for a way into the newsletter business as well. Later that year, Facebook launched Bulletin, a product that it shut down a few months ago.
People who want to say more on Twitter may have a few options after Revue goes away. Elon Musk has confirmed reports that the company is working on expanding the character limit from 280 to 4,000. (For context, this article is around 2,070 characters long.) While his promises for product changes should be taken with a grain of salt, significantly longer tweets combined with features like Twitter subscriptions (aka Super Follows) that let creators make content that you can only see by paying could help replace Revue for some use cases.
With that said, it is somewhat odd that Musk is shutting down a service that presumably brought in some subscription revenue, especially since he’s been beating the drum of making Twitter less reliant on advertising income. Maybe he’s just planning to buy Substack and thought that having two newsletter products would be redundant.