Skip to main content

Spotify buys naming rights on FC Barcelona’s massive stadium

Spotify buys naming rights on FC Barcelona’s massive stadium

/

Camp Nou will be rebranded as Spotify Camp Nou

Share this story

Spotify’s name will be featured on FC Barcelona’s jerseys for the next four seasons.
Spotify’s name will be featured on FC Barcelona’s jerseys for the next four seasons.
Image by FC Barcelona/Spotify

Camp Nou, one of the most iconic soccer stadiums in the world, is being rebranded as Spotify Camp Nou as part of a sponsorship agreement with Spanish soccer club FC Barcelona that gives Spotify naming rights to the stadium. Spotify’s name will also appear on the jerseys of both the men’s and women’s teams for the next four seasons starting in the 2022/23 season.

The deal still has to get ratified by FC Barcelona’s Extraordinary Delegate Members Assembly in a vote that will take place on April 3rd. It likely won’t have much trouble passing, however, as FC Barcelona is in a huge amount of debt and sought to sell a stake in its media production division last year.

The deal is reportedly worth $310 million. It could have been worth more, Spanish publication SPORT reported, if the club had a higher percentage of “registered” fans — fans who gave the club access to names, emails, and other personal information. Only around 1 percent of the club's 350 million followers are registered, according to the report.

Spotify wants to bring “the worlds of music and football together”

Spotify will use its sponsorship as an opportunity to “amplify the work of artists” in a way that brings “the worlds of music and football together, giving a global stage to players and artists” at Spotify Camp Nou, Alex Norström, Spotify’s chief freemium business officer, said in a statement.

“Spotify is working with Barça to leverage our access to in-stadium elements to amplify artists and enable discovery,” Norström said. “For example, using the dynamic digital displays to showcase and geo-target relevant artists to Barça’s global TV audience. While viewers in Europe may see a message about one artist, TV viewers in India could be served a different and locally relevant message.” That could mean Spotify will be investing in those digital stadium ads that change based on your location and the channel you’re watching the game on.

But that’s about the only specifics Norström reveals about the partnership, and he said Spotify is considering “other exciting pieces” the company will share more about later this year.

Today’s Storystream

Feed refreshed 58 minutes ago Not just you

T
Thomas Ricker58 minutes ago
The Simpsons pays tribute to Chrome’s dino game.

Season 34 of The Simpsons kicked off on Sunday night with an opening credits “couch gag” based on the offline dino game from Google’s Chrome browser. Cactus, cactus, couch, d’oh! Perfect.


T
Youtube
Thomas Ricker7:29 AM UTC
Table breaks before Apple Watch Ultra’s sapphire glass.

”It’s the most rugged and capable Apple Watch yet,” said Apple at the launch of the Apple Watch Ultra (read The Verge review here). YouTuber TechRax put that claim to the test with a series of drop, scratch, and hammer tests. Takeaways: the titanium case will scratch with enough abuse, and that flat sapphire front crystal is tough — tougher than the table which cracks before the Ultra fails — but not indestructible.


E
Twitter
Emma RothSep 25
Rihanna’s headlining the Super Bowl Halftime Show.

Apple Music’s set to sponsor the Halftime Show next February, and it’s starting out strong with a performance from Rihanna. I honestly can’t remember which company sponsored the Halftime Show before Pepsi, so it’ll be nice to see how Apple handles the show for Super Bowl LVII.


E
Twitter
Emma RothSep 25
Starlink is growing.

The Elon Musk-owned satellite internet service, which covers all seven continents including Antarctica, has now made over 1 million user terminals. Musk has big plans for the service, which he hopes to expand to cruise ships, planes, and even school buses.

Musk recently said he’ll sidestep sanctions to activate the service in Iran, where the government put restrictions on communications due to mass protests. He followed through on his promise to bring Starlink to Ukraine at the start of Russia’s invasion, so we’ll have to wait and see if he manages to bring the service to Iran as well.


Welcome to the new Verge

Revolutionizing the media with blog posts

Nilay PatelSep 13
E
External Link
Emma RothSep 25
We might not get another Apple event this year.

While Apple was initially expected to hold an event to launch its rumored M2-equipped Macs and iPads in October, Bloomberg’s Mark Gurman predicts Apple will announce its new devices in a series of press releases, website updates, and media briefings instead.

I know that it probably takes a lot of work to put these polished events together, but if Apple does pass on it this year, I will kind of miss vibing to the livestream’s music and seeing all the new products get presented.


E
External Link
Emma RothSep 24
California Governor Gavin Newsom vetoes the state’s “BitLicense” law.

The bill, called the Digital Financial Assets Law, would establish a regulatory framework for companies that transact with cryptocurrency in the state, similar to New York’s BitLicense system. In a statement, Newsom says it’s “premature to lock a licensing structure” and that implementing such a program is a “costly undertaking:”

A more flexible approach is needed to ensure regulatory oversight can keep up with rapidly evolving technology and use cases, and is tailored with the proper tools to address trends and mitigate consumer harm.


A
The Verge
Andrew WebsterSep 24
Get ready for some Netflix news.

At 1PM ET today Netflix is streaming its second annual Tudum event, where you can expect to hear news about and see trailers from its biggest franchises, including The Witcher and Bridgerton. I’ll be covering the event live alongside my colleague Charles Pulliam-Moore, and you can also watch along at the link below. There will be lots of expected names during the stream, but I have my fingers crossed for a new season of Hemlock Grove.