TikTok has announced that it’ll start putting labels on videos from “some” state-controlled media outlets as it starts rolling out its new state media policy. According to a news post from the company, it is “expediting” its plans for piloting the policy due to the Russian invasion of Ukraine. The company says it started working on the policy last year. Users can expect the labels to start appearing within the next few days, according to the post.
A TikTok spokesperson told The Verge via email that the labels would be applied to at least some Russian state media accounts but didn’t specify which ones or how many. The Verge confirmed that at least one Russian state-controlled outlet, RT, has a verified account on TikTok. The spokesperson also said that the labels would be visible “globally” after they roll out.
Platforms like YouTube and twitter have had state media labels for a while
In the aftermath of Russia’s invasion of Ukraine, many platforms have moved against content from Russian state-controlled media like RT and Sputnik — Reddit banned links to the outlets, Facebook and YouTube have blocked their content in Europe (as did TikTok, according to the Wall Street Journal), and a host of other companies have made their stories harder to get at in various ways.