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The entire story of Twitter / X under Elon Musk

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Elon Musk bought Twitter, and now he’s rebranding it as X. Signs have gone up (and back down), icons are changing, and an old plan is new.

How’d we get here?

On April 4th, 2022, we learned that Musk had purchased enough shares of Twitter to become its largest individual shareholder. Eventually, he followed up with an unsolicited offer to buy 100 percent of Twitter’s shares for $54.20 each, or about $44 billion. Twitter accepted Musk’s offer, but then things got weird because he tried to cancel the deal.

There was a lot of back-and-forth about bots and text messages, but in the end, Musk settled on buying the company rather than facing a deposition or Chancery Court trial and eventually strode into Twitter HQ carrying a sink.

Since then, there have been layoffs, more layoffs, and even more layoffs — plus drama over Substack, unpaid bills, and blue checkmarks. With ad revenue still down from previous years, Elon finally abdicated the role of CEO in May 2023, installing longtime NBCUniversal ad executive Linda Yaccarino.

Read on for the latest updates about what’s going on inside Twitter right now.

  • Jess Weatherbed

    Dec 21, 2022

    Jess Weatherbed

    Twitter won’t let you write your own Community Notes right away

    An illustration of the Twitter logo
    Users will need to unlock the ability to write notes by increasing their “Rating Impact,” a ranking system that indicates how often a contributor has rated other notes on the platform.
    Illustration by Alex Castro / The Verge

    Twitter has announced that its recently released Community Notes feature will now require all contributors to rate a sufficient number of notes before they can unlock the ability to write notes themselves.

    Rating notes on the platform will increase a user’s “Rating Impact,” a ranking system that reflects how often a contributor’s ratings have helped notes to be identified as “Helpful” or “Not Helpful” by the Twitter community. The ability to write Community Notes will be unlocked when a contributor has achieved a Rating Impact of at least five. Notes in need of ratings can be found under the “Needs your help” section of Community Notes in order to boost your Rating Impact.

    Read Article >
  • Mitchell Clark

    Dec 21, 2022

    Mitchell Clark

    Elon Musk isn’t serious about giving power to a new CEO

    Elon Musk grins in a photo illustration, lifting his arms over his head triumphantly
    Instead, he’ll run other teams at the company.
    Kristen Radtke / The Verge; Getty Images

    Elon Musk said Tuesday that he’ll still be in charge of Twitter’s software and server teams after he resigns his CEO seat to “someone foolish enough to take” it. He broke the news in a response to a poll he ran earlier this week, where around 58 percent of respondents said that he should step down as CEO.

    Given that the social networking site is mainly made up of software and servers (especially after the massive layoffs), it’s clear Musk will still have direct control over the company, even if he doesn’t have the explicit CEO title. That’s not necessarily a surprise; Musk has de-facto control over product at most of his companies, and he’s still Twitter’s owner at the end of the day. But the announcement likely means disappointment for anyone hoping that him stepping down as CEO would bring an end to Twitter’s wild rollercoaster ride.

    Read Article >
  • Jay Peters

    Dec 21, 2022

    Jay Peters

    Geohot resigns from Twitter

    Comma.ai hotz rearview
    George Hotz is moving on from his Twitter internship.
    Photo by Michael Zelenko / The Verge

    George Hotz, known for being the first person to carrier-unlock an iPhone and jailbreaking the PS3, both under his hacker alias “geohot,” has resigned from his Twitter internship, he announced Tuesday evening on Twitter.

    “Appreciate the opportunity, but didn’t think there was any real impact I could make there,” he wrote. He also said it was “sad” to see his GitHub “withering.”

    Read Article >
  • Richard Lawler

    Dec 20, 2022

    Richard Lawler

    The FTC is still asking questions about Twitter under Elon Musk.

    Bloomberg reports that an investigation opened this fall into the question of whether or not Elon Musk’s Twitter is capable of complying with its 2011 consent order — the one a company lawyer warned puts it at risk of billions of dollars in fines — is ongoing and has included questioning two execs who left shortly after Musk’s takeover.

    FTC lawyers have interrogated two former top Twitter executives in the past month – Damien Kieran, the former chief privacy officer, and Lea Kissner, the most senior cybersecurity officer, the people said. Kieran and Kissner both quit Twitter Nov. 10, alongside the head of compliance. 

    The probe marks at least the third time the FTC has scrutinized the social media platform over its privacy and data security practices. The review could lead to millions of dollars in fines and a new FTC order imposing obligations on Musk himself that would apply across his companies and remain in effect even if he steps down as chief executive officer or leaves Twitter.

    “Why has Bloomberg News been asleep at the switch regarding government censorship of social media?” Musk said in an email seeking comment about the FTC investigation.


  • Andrew J. Hawkins

    Dec 20, 2022

    Andrew J. Hawkins

    Elon Musk started looking for a new Twitter CEO before polling the site’s users

    Illustration by Laura Normand / The Verge

    That poll that Elon Musk posted to Twitter Sunday evening? Asking whether he should stay on as CEO of Twitter or appoint someone else? The one where he said he would “abide by the results” no matter how it turned out? The one where nearly 58 percent of participants said, yes, please step down already?

    It was probably mostly meaningless. According to CNBC’s David Faber, whose reporting is pretty reliable on this kind of stuff, Musk has been actively searching for a replacement even before posting the poll. In fact, that search has been “ongoing,” Faber writes. How ongoing? Faber doesn’t say, but Musk hasn’t been exactly shy about describing his tenure at Twitter as only temporary.

    Read Article >
  • Jay Peters

    Dec 20, 2022

    Jay Peters

    More than two million users have flocked to Mastodon since Elon Musk took over Twitter

    An Mastodon illustration of a group of mastodons welcoming a solo traveler.
    A lot of people are checking it out.
    Image: Mastodon

    Mastodon, a decentralized social media platform that many are turning to as a Twitter alternative, saw its userbase skyrocket from about 300,000 monthly active users to 2.5 million between October and November, Mastodon’s CEO, founder, and lead developer Eugen Rochko said in a new blog post. Elon Musk officially took over Twitter in late October, meaning Mastodon’s huge jump in users almost directly followed Musk’s new ownership.

    Rochko’s post also addressed Twitter’s now-reversed bans on sharing links to Mastodon, many journalists, and the @joinmastodon account itself following the still-in-place ban on @ElonJet. “This is a stark reminder that centralized platforms can impose arbitrary and unfair limits on what you can and can’t say while holding your social graph hostage,” Rochko said. “At Mastodon, we believe that there doesn’t have to be a middleman between you and your audience and that journalists and government institutions especially should not have to rely on a private platform to reach the public.”

    Read Article >
  • Dec 19, 2022

    Mitchell Clark and Jay Peters

    Twitter announces ‘Blue for Business’ to help identify brands and their employees

    A screenshot showing a new badge available for Blue for Business subscribers.
    “Blue for Business” will let you show who is affiliated with your brand.
    Image: Twitter

    Twitter has officially announced Blue for Business, a subscription geared toward companies that want to “verify and distinguish themselves on Twitter,” as its press release says. The service will let companies link their main accounts with those of their employees to make it easier to show that someone actually does work for them.

    The company is testing the service with “a select group of businesses,” including its own employees. Esther Crawford, director of product management at Twitter, has a little bird badge next to her blue checkmark that verifies her as an employee at the company, as you can see in this tweet of her announcing Blue for Business. Craft Ventures, a venture capital firm, also appears to have some employees marked as affiliates, using a badge with its logo.

    Read Article >
  • Jay Peters

    Dec 19, 2022

    Jay Peters

    Twitter’s latest unexpected change is square profile pictures for brands

    A screenshot of Twitter Support’s profile with a new square profile picture.
    Doesn’t seem very hip to be square, in this case.
    Screenshot by Jay Peters / The Verge

    Update December 19th, 5:46PM ET: The changes detailed in this article are related to the launch of Twitter Blue for Business, which the company revealed Monday evening. You can read our story about that here. Our original story follows.

    Twitter is adding to its increasingly complex ways of differentiating accounts with new square profile pictures with rounded corners for brands. The new type of profile pic started rolling out on the platform on Monday, and you might already be able to see them on brand profiles and in your feed.

    Read Article >
  • Richard Lawler

    Dec 19, 2022

    Richard Lawler

    Elon Musk should step down as head of Twitter, says poll

    Elon Musk in front of the Twitter logo.
    Illustration by Kristen Radtke / The Verge; Getty Images

    Elon Musk may be close to ending his run as Twitter CEO.

    After haphazardly establishing a ban on links to certain social platforms that put his site at odds with both The Washington Post’s Taylor Lorenz and his own supporters, like Silicon Valley venture capitalist Paul Graham, Musk’s doxxing, banning, and moderation outburst ended — predictably — with an apology and a promise it “won’t happen again.”

    Read Article >
  • Thomas Ricker

    Dec 19, 2022

    Thomas Ricker

    Tesla shares rise after poll says Elon Musk should step down as head of Twitter.

    Despite all the bots and unscientific approach, Elon Musk tends to obey Twitter polls which is why Tesla stock is up almost 5 percent pre-market after 58 percent of responses say Musk should quit the hellashish job of running Twitter.


    Survey says yes.
    Survey says yes.
  • Emma Roth

    Dec 18, 2022

    Emma Roth

    It begins.

    Paul Graham was promptly suspended from Twitter after he pointed followers to his Mastodon account. Get ready to see a whole lot more accounts disappear now that Twitter’s banned links to competing platforms.


  • Elizabeth Lopatto

    Dec 18, 2022

    Elizabeth Lopatto

    Paul Graham is OUT on Twitter dot com.

    Elon Musk’s ban of competing social media platforms — except TikTok, I’m sure there’s a good reason for that besides his Tesla factory in China — seems to be aggravating people. To cite Twitter scripture: Is that good?

    Don’t forget, you can invest in this sure-fire winner at $54.20!


  • Emma Roth

    Dec 18, 2022

    Emma Roth

    Twitter abruptly bans all links to Instagram, Mastodon, and other competitors

    A black Twitter logo over a red and white background
    Illustration by Alex Castro / The Verge

    Update December 19th, 2:45AM ET: Twitter has deleted @TwitterSafety’s tweets and a webpage detailing its new policy after Elon Musk apologized and said major policy changes would be put to a vote. The story that follows reflects the policy as of Sunday evening.

    Twitter will no longer allow users to promote their presence on certain social platforms, including Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr, and Post. In a post outlining these changes, Twitter says it will take action against users that violate this policy “at both the Tweet level and the account level.”

    Read Article >
  • Emma Roth

    Dec 18, 2022

    Emma Roth

    Taylor Lorenz just got suspended from Twitter.

    Although Elon Musk began reinstating the accounts belonging to the journalists he claims “doxxed” his location, he seems to have suspended The Washington Post reporter Lorenz for no obvious reason.

    Lorenz says she was locked out of her account shortly after reaching out to Musk for comment about a story. “I received zero communication from the company on why I was suspended or what terms I violated.”


    Elon Musk banned me from Twitter

    [taylorlorenz.substack.com]

  • Mitchell Clark

    Dec 18, 2022

    Mitchell Clark

    Elon Musk re-enabled Twitter accounts for several journalists banned over @ElonJet

    Elon Musk shown looking downward in front of upside-down Twitter logos.
    Illustration by Laura Normand / The Verge

    Elon Musk has started to lift the suspensions of some journalists on Twitter after re-running a poll asking if he should “Unsuspend accounts who doxxed my exact location in real-time.” (The journalists did not reveal his real-time location.) Out of the two poll options, “now” won with 58.7 percent of the responses, beating “in 7 days.” There were almost 3.7 million responses to the poll.

    Journalists from a variety of outlets, including The New York Times, CNN, NBC, The Intercept, and more, had their accounts suspended on Thursday, most of them after tweeting about @ElonJet, a Twitter account that tracked the SpaceX-owned private jet Elon Musk uses, based on publicly available FAA flight tracking data. The ElonJet account was suspended from Twitter prior to the strike against the other accounts but survives on other platforms (which is potentially the reason you can’t tweet a link to many instances of Mastodon, a decentralized Twitter alternative).

    Read Article >
  • Emma Roth

    Dec 17, 2022

    Emma Roth

    Some journalists are still banned on Twitter.

    Insider’s Linette Lopez remains stuck in Twitter jail even after users voted to bring back the accounts Musk claims “doxxed” his locations. Meanwhile, Twitter lifted the ban on sports commentator Keith Olbermann earlier today.


  • Elizabeth Lopatto

    Dec 16, 2022

    Elizabeth Lopatto

    Elon Musk is offering the generous opportunity to invest in Twitter at $54.20

    Illustration of Elon Musk standing with a purple background covered in yellow stars.
    I’m not owned! I’m not owned!
    Illustration by Laura Normand / The Verge

    Lately, I’ve been thinking a lot about that time when Elon Musk bought a McLaren F1 for $1 million and then immediately drove it into a ditch while trying to show off to Peter Thiel. “You know, I had read all those stories about people who made money and bought sports cars and crashed them,” Musk said to Thiel, according to Max Chafkin’s The Contrarian. “But I knew it could never happen to me, so I didn’t get any insurance.”

    Anyway, according to Semafor, Musk is trying to get more investors for Twitter at the original $54.20 per share price he bought the company at before he frightened away advertisers and banned a bunch of journalists.

    Read Article >
  • Mitchell Clark

    Dec 16, 2022

    Mitchell Clark

    Twitter Spaces has returned.

    The audio room feature was (mostly) turned off on Thursday night, after Musk joined a Space filled with multiple people he had suspended from the platform who were somehow still able to use the feature.

    According to Musk, its temporary absence was to fix “a Legacy bug.” It’s possible it took over 15 hours to fix because most of the Spaces team was laid off or resigned.


  • Richard Lawler

    Dec 16, 2022

    Richard Lawler

    Apple could open up iOS, and the feds finally make a case against SBF.

    This podcast was recorded before Elon Musk’s Twitter ban extravaganza reached its peak, but we dug into the @ElonJets mess. From Apple, we’ll check out the report that it will allow outside app stores on iOS as well as the hole left by a missing M-series Mac Pro in its desktop lineup.

    I tried to recap Sam Bankman-Fried’s transition from media tour to handcuffs, and then we talked more about the golden age of streaming and why David Zaslav’s biggest problem might be in his presentation.


  • Mitchell Clark

    Dec 16, 2022

    Mitchell Clark

    The Tweetbot company is putting Mastodon first.

    Tapbots, the company best known for its third-party Twitter client Tweetbot, plans to work on features for its (currently in early alpha) Mastodon client first and then push “relevant” ones over to Tweetbot, per co-owner Mark Jardine.

    Tweetbot will still get updates, but this feels like a big shift for a company that put Twitter first even during the darkest days for its API.


  • Ariel Shapiro

    Dec 16, 2022

    Ariel Shapiro

    Twitter Spaces return after Elon Musk temporarily suspended them

    Elon Musk on a blue background
    Illustration by Laura Normand / The Verge

    Update December 16th, 5:20PM ET: Twitter Spaces have returned, according to CEO Elon Musk, and a Verge staffer was able to start and end one on iOS. We have updated the headline to reflect that the feature is back. Our original story follows.

    Last night, Elon Musk popped into a Spaces chat discussing his move to ban a bunch of journalists’ accounts from the platform. Confronted by Buzzfeed News’ Katie Notopoulos and The Washington Post’s Drew Harwell (who was one of the banned reporters) on how he can claim to support free speech while also ejecting journalists who report information about him that he does not like, Musk stuck to his refrain of “you dox, you get suspended.” (The banned users had not, in fact, doxxed him.) He dipped out when pressed further. 

    Read Article >
  • Alex Heath

    Dec 16, 2022

    Alex Heath

    Even Elon Musk’s closest allies are over it.

    That’s clear after listening to the latest All In podcast that is co-hosted by longtime friends of Musk, including Jason Calacanis and David Sacks — both were advisors to Musk during the early days of his Twitter takeover.

    Some quotes from their discussion of Musk banning journalists and other accounts for tweeting publically accessible data showing the whereabouts of his private jet:

    Jason Calacanis: “Could have been done better”

    David Sacks: “Maybe in the first few hours of that decision it wasn’t handled perfectly”

    Chamath Palihapitiya: “I would like to see him get back to landing rockets on barges, getting to Mars”

    Bari Weiss, one of the journalists Musk picked to give access to the Twitter Files, also tweeted: “The old regime at Twitter governed by its own whims and biases and it sure looks like the new regime has the same problem.”


  • Richard Lawler

    Dec 16, 2022

    Richard Lawler

    After a break to deal with some serious security issues, Hive Social is back.

    One of the services we mentioned in our article about the race to build a better Twitter was Hive Social; however, at the time, you couldn’t use it after the operators shut down to fix a few security flaws.

    Hive is now back online, with an updated app available for iOS, and an update coming for its beta app on Android.

    Still, it’s not a great sign that the best place to find updates on Hive’s service status is its Twitter account.


  • Dan Seifert

    Dec 16, 2022

    Dan Seifert

    How to get your news fix now that Twitter sucks

    Twitter bird logo, but spooky
    Bye.
    Illustration by Alex Castro

    A few weeks ago, I deleted Twitter from my phone and tablet. This was a long time coming, and the reasons I chose to do it are obvious, so I’m not here to write an essay about why I did. Instead, I’m here to provide some tips if you, like me, used to rely on Twitter for staying on top of news and events and don’t want to use Twitter to do so anymore.

    I used a lot of the tools here before I deleted Twitter, but they’ve become more useful and prominent in my screen time calculations without Twitter around. (And no, deleting Twitter did not reduce my screen time, sadly.) Some of them may be obvious and some of them may be new to you, but here’s what I’m doing to keep up with both general news and topics I’m interested in specifically.

    Read Article >
  • Mitchell Clark

    Dec 16, 2022

    Mitchell Clark

    Musk takes a mulligan.

    Elon Musk ran a poll asking when he should un-suspend the journalists who tweeted about “ElonJet.” When “now” won, he said he was redoing the poll, and started a new one that’ll run for 24 hours. Now is currently winning at around 55 percent.

    Musk has said he unbanned Trump, as well as a swathe of previously suspended accounts, based on poll results.


    Screenshot of three tweets: The first is a poll from Elon Musk reading “Unsuspend accounts who doxxed my exact location in real-time?” with the options “Now,” “Tomorrow,” “7 days from now,” and “longer.” Now won with 43 percent. Musk responded “sorry, too many options. Will redo poll,” then created a new poll with the same question, but two options: “now,” and “in 7 days.”
    Four options is too many.