Skip to main content

A cheaper Apple TV could be happening

A cheaper Apple TV could be happening


Please do not buy the Apple TV HD in the interim

Share this story

Photo by Chris Welch / The Verge

An Apple TV that actually competes with Roku and Amazon could be on the market by the end of the year. According to analyst Ming-Chi Kuo in a tweet, Apple would launch a new Apple TV “that improves cost structure” in the second half of 2022.

It’s about damn time.

Currently, Apple sells three Apple TV models. Its 4K Apple TV comes in 32GB and 64GB capacities and retails for $179 and $199, respectively. That’s a good deal for what you get from the 4K Apple TV. Apart from Nvidia’s Shield lineup, no set-top box really has the same support for a wide range of home theater standards and formats that the Apple TV 4K does. It’s the gold standard for professional home theater installers and is particularly praised for its EDID capabilities.

EDID, or Extended Display Identification Data, basically tells your set-top box, or Blu-Ray player, or other device, what kind of display you’ve plugged it into. Devices that do bad EDID handshakes may try and play HDR content when your TV can’t support it or, worse, think your TV is incapable of HDR and deny you that sweet dynamic range you probably paid for. Roku, Amazon, and a lot of other set-top boxes can be pretty lousy at those handshakes and giving your TV the best quality signal it can handle from any given streaming source. Apple nails it.

But while the more budget-friendly Apple TV HD shares the same crackerjack EDID handling, it lacks all the other goodies that make the 4K a must-buy for home theater nerds. It only supports up to 1080p, and at $149, it’s a terrifically bad buy. Like, you’re better off saving your money kind of bad buy.

I genuinely worry for Google’s search algorithm when people google “Apple TV”

Which is a problem for Apple. The company wants to sell its services to you, including Apple Fitness (which only works on Apple devices) and Apple TV Plus. It’s worked diligently with other set-top box providers and TV makers to get those products on their devices, but that’s really not enough to compete with Roku and Amazon, which each have set-top boxes that start at well under $50 and have most of the same capabilities as the $149 Apple TV HD.

An Apple TV stick that starts at $99 or lower with AirPlay 2 support, that excellent EDID handling, and the ability to tackle Fitness would be much more appealing. That’s closer in price to the sticks offered by Roku and Amazon. It would still be more expensive, but at least it would be under $100.

But any cheaper Apple TV device would still leave me wondering — what the heck is the point of the Apple TV HD then? To just part money from the wallets of people who aren’t paying attention? With its high price and lower resolution output, it doesn’t make a lot of sense as a product at its current price. It could end up getting a price drop to under $100, and a new device with 4K support could take its place in the middle.

Kuo’s tweet doesn’t really provide clarity on where this new device would sit in the Apple TV lineup, so it’s anyone’s guess at this point. (If you actually know, feel free to drop us a line at It could even replace the Apple TV HD altogether.

Whatever this potential new product ends up being, let’s hope it’s cheaper than the current offerings and that it has a better name. We’ve got Apple TV 4K, Apple TV HD, Apple TV Plus, and the Apple TV Up Next app; if we add Apple TV Stick or whatever to the lineup, I genuinely worry for Google’s search algorithm when people google “Apple TV.”

Today’s Storystream

Feed refreshed Sep 24 Striking out

External Link
Emma RothSep 24
California Governor Gavin Newsom vetoes the state’s “BitLicense” law.

The bill, called the Digital Financial Assets Law, would establish a regulatory framework for companies that transact with cryptocurrency in the state, similar to New York’s BitLicense system. In a statement, Newsom says it’s “premature to lock a licensing structure” and that implementing such a program is a “costly undertaking:”

A more flexible approach is needed to ensure regulatory oversight can keep up with rapidly evolving technology and use cases, and is tailored with the proper tools to address trends and mitigate consumer harm.

Andrew WebsterSep 24
Look at this Thing.

At its Tudum event today, Netflix showed off a new clip from the Tim Burton series Wednesday, which focused on a very important character: the sentient hand known as Thing. The full series starts streaming on November 23rd.

The Verge
Andrew WebsterSep 24
Get ready for some Netflix news.

At 1PM ET today Netflix is streaming its second annual Tudum event, where you can expect to hear news about and see trailers from its biggest franchises, including The Witcher and Bridgerton. I’ll be covering the event live alongside my colleague Charles Pulliam-Moore, and you can also watch along at the link below. There will be lots of expected names during the stream, but I have my fingers crossed for a new season of Hemlock Grove.

Andrew WebsterSep 24
Looking for something to do this weekend?

Why not hang out on the couch playing video games and watching TV. It’s a good time for it, with intriguing recent releases like Return to Monkey Island, Session: Skate Sim, and the Star Wars spinoff Andor. Or you could check out some of the new anime on Netflix, including Thermae Romae Novae (pictured below), which is my personal favorite time-traveling story about bathing.

A screenshot from the Netflix anime Thermae Romae Novae.
Thermae Romae Novae.
Image: Netflix
Jay PetersSep 23
Twitch’s creators SVP is leaving the company.

Constance Knight, Twitch’s senior vice president of global creators, is leaving for a new opportunity, according to Bloomberg’s Cecilia D’Anastasio. Knight shared her departure with staff on the same day Twitch announced impending cuts to how much its biggest streamers will earn from subscriptions.

Tom WarrenSep 23
Has the Windows 11 2022 Update made your gaming PC stutter?

Nvidia GPU owners have been complaining of stuttering and poor frame rates with the latest Windows 11 update, but thankfully there’s a fix. Nvidia has identified an issue with its GeForce Experience overlay and the Windows 11 2022 Update (22H2). A fix is available in beta from Nvidia’s website.

External Link
If you’re using crash detection on the iPhone 14, invest in a really good phone mount.

Motorcycle owner Douglas Sonders has a cautionary tale in Jalopnik today about the iPhone 14’s new crash detection feature. He was riding his LiveWire One motorcycle down the West Side Highway at about 60 mph when he hit a bump, causing his iPhone 14 Pro Max to fly off its handlebar mount. Soon after, his girlfriend and parents received text messages that he had been in a horrible accident, causing several hours of panic. The phone even called the police, all because it fell off the handlebars. All thanks to crash detection.

Riding a motorcycle is very dangerous, and the last thing anyone needs is to think their loved one was in a horrible crash when they weren’t. This is obviously an edge case, but it makes me wonder what other sort of false positives we see as more phones adopt this technology.

External Link
Ford is running out of its own Blue Oval badges.

Running out of semiconductors is one thing, but running out of your own iconic nameplates is just downright brutal. The Wall Street Journal reports badge and nameplate shortages are impacting the automaker's popular F-series pickup lineup, delaying deliveries and causing general chaos.

Some executives are even proposing a 3D printing workaround, but they didn’t feel like the substitutes would clear the bar. All in all, it's been a dreadful summer of supply chain setbacks for Ford, leading the company to reorganize its org chart to bring some sort of relief.