Ever wanted to have an action figure of yourself? It’s been possible for the lucky few: movie stars; the occasional contest winner; and those who might be satisfied with a knockoff novelty gift rather than the real deal. But today, Hasbro is announcing that practically anyone will be able to stick their face onto a fully posable, licensed, and highly detailed Power Ranger, Ghostbuster, G.I. Joe, Star Wars, or Marvel figure this fall — thanks to a partnership with Formlabs to scan and 3D print your head before applying it to an iconic action figure body.
Update, December 2022: I made my own figure! Check it out here.
(Well, anyone in the United States, that is — it’s limited to the US, with no current plans to expand at this time.)
“The process is simple – fans download the Hasbro Pulse mobile app (16+) available on Android and iOS, log into their Hasbro Selfie Series account, scan their face, customize their character and hairstyle, then sit back and wait for their custom action figure to arrive at their doorstep,” reads the press release. The result is called the Hasbro Selfie Series; each figure will be $59.99 (plus tax) when the service arrives this fall.
Most of the figures you’ll be able to make are fairly obvious choices — after all, anyone could be under that Stormtrooper or G.I. Joe Snake Eyes helmet, the Spider-Verse has plenty of room, and both Black Panther and Black Widow are canonically transferable roles. But it’s intriguing to see Hasbro will also let you take on Carrie Fisher’s Princess Leia and displace Pedro Pascal’s The Mandalorian as well.
Here are a couple of photos of how the custom heads are made. They appear to be printed in two separate pieces (head and hair) before presumably going to get painted and finished some other way. 3D printing only gets you so far. You can see more of the process in the video atop this post.
For now, Hasbro only has a vague “notify me” page if you’re interested, but it should open signups this fall. Also, “a select number of fans” at San Diego Comic-Con will get an early opportunity to scan their faces and be the first to get their figures, though those also won’t ship until the fall.
In case you’re wondering, no, Hasbro and Formlabs are not deviously planning to sell your face data or use it to craft future villains. “The scan will be stored only for 60 days from ship date at which point it is deleted. It is not used by Hasbro in any way except for if a replacement needs to be issued within the 60-day window from ship date. The scan will not be used for advertising or marketing or sold to anyone,” writes spokesperson Meredith Chiricosta.
Update, 5:10PM ET: Added assurances from Hasbro/Formlabs that they won’t be selling or using your face data for anything else.