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Go read this story about the guy behind RadioShack’s sex-crazed Twitter account

Go read this story about the guy behind RadioShack’s sex-crazed Twitter account


All engagement is good engagement, right?

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Radio Shack Declares Bankruptcy
RadioShack: dying IRL, thriving on social.
Photo by Drew Angerer/Getty Images

There are no good, practical, rational reasons to care about RadioShack anymore. So what do you do when your once-venerable electronics store goes the way of Blockbuster, Sears, and the local mall? You get super horny on the internet, apparently.

Input has a very good, very fun story today about RadioShack’s increasingly unhinged and sex-crazed Twitter account, and the marketing executive who runs it. “You really have to make an impression in order to basically get known with youngsters,” Ábel Czupor, RadioShack’s chief marketing officer, told Input. (Czupor didn’t share his age, but appears in photos to be much younger than the average person who uses words like “youngsters.”) Czupor says there’s a team of people thinking about RadioShack’s marketing and social strategies, but nothing makes it on Twitter without his say-so.

In addition to tweeting things like “due to inflation 6 inches is now 9 inches” and “Just took an upper decker in @Applebees ama” the company has also gone big into cryptocurrency and NFTs. RadioShack would be an excellent meme stock if it hadn’t declared bankruptcy and then been bought by Tai Lopez’s company REV, the same investor that now owns Dressbarn, Pier 1, Linens-n-Things, and Modell’s Sporting Goods.

The scam-investigating YouTuber Stephen Findeisen, aka Coffeezilla, took a closer look at REV and its attempts to link the Universal Store of Value (USV) cryptocurrency with well-known retail brands in this video.

It seems a bit odd to see a brand go the shitposter route, but hey, it’s worked pretty well for Elon Musk, so why not give it a try? It’s also apparently working, at least in terms of follower count: Czupor told Input that RadioShack’s tweets got more than 100 million impressions in just a few days, and according to Social Blade has nearly doubled its Twitter following in the last two weeks. On June 30th alone, the day after the infamous “If you find a squirter marry her” tweet, the account got 114,000 new followers. (That tweet also apparently got Czupor locked out of RadioShack’s Twitter account for a while.) Shitposting works!

The story dives into the method behind @RadioShack’s madness, and Czupor makes the case that all this social wildness is actually helping make people care about the brand again. Doesn’t seem to have helped the price of $RADIO, though.

Update July 6th, 9:17AM ET: Added link and information related to the Coffeezilla Radio Shack video.