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Specialized teases its new e-bike brand Globe with a poem and a cheeky logo.

Earlier this year, Specialized announced a new sub-brand called Globe dedicated to building high-quality electric utility bikes that are designed specifically to replace car trips. We still don’t know what these bikes will look like, but today the company released its brand statement in the form of a poem, which is cute. Specialized promises it will have more to say on September 27th, so mark you calendars.