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Microsoft to stop selling Windows 10 downloads on January 31st

Microsoft to stop selling Windows 10 downloads on January 31st


Microsoft says it will stop selling downloads for Windows 10 Home and Pro licenses later this month. Windows 10 will continue to be supported until October 2025.

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Windows 10 REVIEW embargoed

Microsoft is removing Windows 10 Home and Pro downloads from sale later this month. The downloads include license keys for Windows 10 (necessary to activate and use the download), and are being removed more than two years before Microsoft stops officially supporting Windows 10 on October 14th, 2025.

Microsoft updated its Windows 10 product pages recently to note the January 31st cutoff date for sales, but it’s not clear how the company will treat similar downloads and license keys available from retailers like Amazon. We asked Microsoft to comment on Windows 10 license keys and downloads from third-party retailers, but the company only confirmed its own plans to remove its own sales.

“An update was made to the Windows 10 product page to ensure customers have the latest information on purchasing options for Windows 10,” says Amy Bartlow, Windows marketing director, in a statement to The Verge. “Customers have until January 31, 2023 to purchase Windows 10 Home and Windows 10 Pro from this site.” Microsoft is naturally recommending Windows 11 instead, and points out that Windows 10 will continue to be supported until its end of life in October 2025.

While Microsoft is winding down its own Windows 10 sales to consumers, it’s likely that Windows 10 license keys and even laptops and PCs with the OS preinstalled still be available from third parties for quite some time before Microsoft stops supporting the OS.

Microsoft originally launched Windows 10 in July 2015, with a focus on feedback and fast iteration. The OS followed Windows 8, which was widely criticized for removing the traditional Start menu and button and embracing a touch-first interface throughout. Windows 10 was also Microsoft’s first version of Windows to be run like a service, continuously updated and was even said to be “the last version of Windows” at one point.