The Tesla Cybertruck finally has a delivery date, according to a company post on X (formerly Twitter). Along with its third quarter earnings today, Tesla announced the long-delayed Cybertruck electric pickup will have its first deliveries during an event on November 30th at the company’s Gigafactory in Austin, Texas. The company is also expected to announce pricing then, which was originally pegged at $39,900 when first announced in 2019.
On Tesla’s Q3 earnings call Wednesday evening, CEO Elon Musk said he wanted to “temper expectations” as production ramp-up for Cybertruck will be extremely difficult. Musk says Tesla is targeting a quarter million Cybertrucks per year in the future, but that won’t happen until after 2024, and confirmed that more than 1 million people have reserved the truck.
“We dug our own grave with the Cybertruck,” said Musk. “Cybertruck’s one of those special products that comes along only once in a long while. And special products that come along once in a long while are just incredibly difficult to bring to market to reach volume, to be prosperous.”
In the past few months, Cybertrucks have started showing up on the road, all labeled as RC for testing or as prototype vehicles. The company previously said there would be a delivery event by Q3, but that never happened.
Earlier this year, Tesla said Cybertruck would have limited production this summer, and mass production would start in 2024. Tesla was apparently able to push out at least one Cybertruck in the factory in July.
Cybertruck was originally announced in 2019, but its production was delayed multiple times throughout the covid pandemic. The company had missed its initial preproduction target in 2021.
Since its original announcement, other automakers have caught up, releasing their own electric pickup trucks, including Ford with the F-150 Lightning and Rivian with the R1T. Cybertruck still commands widespread interest regardless of its delays and its humongous windshield wiper that still seems unreal that it might make it to the final design.
Update October 18th, 2023 6:00PM ET: Added new production targets from Tesla earnings call and quotes from Musk.