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YouTube might make an official way to create AI Drake fakes

YouTube might make an official way to create AI Drake fakes


According to Bloomberg, YouTube has asked record labels for the rights to use their songs to train a new AI-powered voice replicating tool.

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YouTube has not yet announced a release date or name for the AI voice cloning tool.
Illustration by Alex Castro / The Verge

YouTube is currently developing an AI-powered tool that allows users to replicate the voice of famous musicians while recording audio, according to a new report by Bloomberg. The video streaming giant has reportedly approached music companies to obtain the rights to train its new AI tool on songs from their music catalogs. No deals have yet been signed by any major record label, but Bloomberg’s sources claim that discussions between parties are currently ongoing.

YouTube unveiled several new AI-powered tools for creators last month, including AI-generated photo and video backgrounds and video topic suggestions. According to Bloomberg’s report, YouTube had hoped to include its new audio cloning tool among those announcements but was unable to secure the required rights in time.

Many musicians have spoken out against AI-generated music that emulates their voice and singing style

It isn’t currently clear if the discussions behind YouTube’s AI voice cloning tool will help soothe potential copyright issues being raised by record labels amid the rise in AI-generated tracks that emulate popular musicians. Wider attention was brought to the issue earlier this year when an AI-generated “Drake” song went viral online. While some musicians like Grimes have embraced AI-generated music, many others, including Sting, John Legend, and Selena Gomez, have called for regulations to protect their voices from being replicated without consent.

AI-generated music (much like other variants of generative AI) currently sits in something of a legal gray area due to the difficulties in establishing ownership rights over songs that replicate an artist’s unique voice but don’t directly feature protected lyrics or audio recordings. It isn’t currently clear if training AI voice cloning tools on a record label’s music catalog amounts to copyright infringement, but that hasn’t soured interest in developing AI-generated music features: Meta, Google, and Stability AI have all released tools for creating AI-generated music this year.

YouTube is pitching itself as a partner that will help the industry navigate using generative AI technology, which, according to Bloomberg, is being welcomed by music companies. Alphabet — the tech giant behind Google and YouTube — has been heavily pushing its generative AI developments over the last year. It remains to be seen if it can legally provide YouTube creators with AI voice replication tools without sparking numerous copyright lawsuits.