X is now filled with contextless links to articles after Elon Musk removed headlines from link preview cards earlier this month. But some Substack links now include the headline right in the image (spotted by social media consultant Matt Navarra).
I was able to replicate it below with a newsletter I follow — it’s a good idea! So far it seems limited to Substack blogs with a custom domain, and the headline doesn’t appear in the image on other platforms like Facebook.
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