KTLA has had a look around Meta’s X/Twitter competitor and points out that several major brands, including the BBC, CBS, and the NFL, have quietly stopped posting on Threads from their main accounts. Those that have continued are seeing limited engagement, which makes sense given how overall user numbers have dipped (Meta, obviously, is reportedly working hard on changing this).
The hunt for the next Twitter: all the news about alternative social media platforms
See all 132 stories
It’s not just everyday users that seem to have cooled on Threads.