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OpenAI may make its own chips to power future generative AI growth.

Amid the shortage driving prices of Nvidia’s H100 chips up, Reuters reports ChatGPT maker OpenAI may build its own chips, work closer with Nvidia, or even explore other sources. Making its own chips is a risky play that could take years to pay off unless it buys a smaller player.

Everyone wants to shake Nvidia’s dominance in the space, with Microsoft, Amazon, and Google developing chip technology of their own. Meta is also in the early stages of making its own chips.