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Airbnb just bought its very own AI company, led by a Siri co-founder.

CNBC reports Airbnb bought the “stealth mode” Gameplanner.AI for almost $200 million, and notes its plans to use generative AI for trip planning help.

The article says Gameplanner.AI was founded in 2020 by former Siri co-founder Adam Cheyer, whose later work included co-founding Viv Labs, which Samsung bought to make Bixby.