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Pichai: “We don’t want to allow you to completely compromise your phone.”

“It can install malware on your phone... it can really compromise your safety, very significantly,” says Pichai of unknown, sideloaded apps on Android.

“We’re trying to strike a balance. Apple’s iPhone only allows the App Store, but we believe in choice, so on Android we allow you to sideload and install additional applications.”

“It’s like a seatbelt in a car, we are adding the protections so you can use it safely.”