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“Reasons people don’t switch.”

This is Epic’s argument, not an old Google document, as laid out for the jury in a “demonstrative” slide:

Cost

Time: people keep their phones 2.8 years on average

Switching phones = switching ecosystems

It feels a lot like learning a foreign language

Transfer and set up involves an average of 40 steps and 9 hours

There is no one place for help

A successful transfer of data does not equal a successful switch

Losing data

Apps/feature incompatibility

Phone spec inequality

Users are attached to key features

Users’ technical acumen

Committed to other devices in the ecosystem.

So far, Rasanen has only been able to argue with “time.” “There are reasons people don’t switch, but time isn’t a reason in and of itself,” she said.