This is Epic’s argument, not an old Google document, as laid out for the jury in a “demonstrative” slide:
Time: people keep their phones 2.8 years on average
Switching phones = switching ecosystems
It feels a lot like learning a foreign language
Transfer and set up involves an average of 40 steps and 9 hours
There is no one place for help
A successful transfer of data does not equal a successful switch
Phone spec inequality
Users are attached to key features
Users’ technical acumen
Committed to other devices in the ecosystem.
So far, Rasanen has only been able to argue with “time.” “There are reasons people don’t switch, but time isn’t a reason in and of itself,” she said.