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Google is making app store agitators like Match look greedy.

Part of an internal Google email about how to handle developers worried Google Play Billing was making it too easy for users to cancel subscriptions:

he seems to be upset that we’re allowing our users to easily manager their subs vs. being locked into their product, which is not putting their users first.

Another Googler replied:

this is actually incredibly important to our business to respect user intent. We believes it yields better long term outcomes for developers as well when they allow their users choice when it comes to their products, even if that is leaving.

Here is part of that same 2018 email that Google did not try to highlight for the jury, for obvious reasons:

lastly, we then compute a 30% rev share on top of these numbers and we’re looking at a world of pain