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Meta teases new AI-powered editing tools coming to Facebook and Instagram

Meta teases new AI-powered editing tools coming to Facebook and Instagram


Users will be able to edit images and generate video clips using text descriptions, courtesy of Meta’s Emu AI model.

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A screenshot taken from a video teasing Meta's new AI editing tools for Facebook and Instagram.
Meta says Emu Edit “precisely follows instructions” to avoid altering anything besides user-specified changes.
Image: Meta

Facebook and Instagram are getting some new AI-powered creative tools that will allow users to edit their photographs and produce “high-quality videos” using text descriptions. On Thursday, Meta CEO Mark Zuckerberg announced two new capabilities built on Emu — the company’s foundation model for image generation — that are being integrated into Facebook and Instagram.

The first, dubbed “Emu Edit,” will allow users to “precisely alter images based on text inputs.” The video demonstration for this looks similar to existing tools provided by Adobe, Google, and Canva, providing a way for users to remove or replace objects and people from photographs without any professional image editing experience.

A gif demonstrating Meta’s new Emu Edit tool being integrated into Facebook and Instagram.
It seems the tool will know which sections of the image to edit (based on a text prompt) without you manually selecting them.
Image: Meta

What’s slightly wild is that it doesn’t seem to require that users manually select the section of the image they want to change. The video suggests you can type in something like “turn the dog into a panda,” and Emu Edit will be able to identify the dog within the image. Meta also says that Emu Edit will precisely focus on only making changes that are relevant to the edit request — for example, asking it to add text to a baseball cap won’t change anything else about the cap design.

A gif showcasing some examples produced by Meta’s new Emu Video tool for Facebook and Instagram.
“High-quality” is a bit subjective here but these results look decent enough for cheesy personalized social videos.
Image: Meta

“Emu Video” is the second tool Meta is working on. According to the blog post Meta released alongside Zuckerberg's teaser, this one can generate video from text prompts, reference images, or a combination of the two inputs. The results seem far from realistic, but they also look like a step up from the rough animations that Meta’s Make-A-Video system was producing last year.

There’s no word yet on when users can expect these new editing capabilities to arrive on Facebook or Instagram, or if this announcement is tied to the AI-powered creator tools that Meta teased last year. We’ve reached out to Meta for clarification and will update this story if we hear back.

Introducing a native AI-based image editing feature to its social media platforms especially seems like a no-brainer here for Meta. There are plenty of similar tools available like the Google Photos Magic Editor and Adobe’s generative fill for Photoshop, but it’s obviously more convenient for Instagram and Facebook users to not have to jump over to a third-party service.