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Amazon uses AI to scan for fake reviews.

Ahead of Black Friday and a wave of holiday shopping, Amazon says it uses “advanced AI” tools to spot inauthentic product reviews on the platform.

Amazon has long had a problem with fake reviews, sometimes involving networks of thousands of people buying them via Facebook or WeChat. In 2022, Amazon sued the admins of over 10,000 Facebook groups in an effort to crack down on fraudulent reviews.