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X, formerly Twitter, turns to political ads to shore up its ads business.

Company CEO Linda Yaccarino has tasked her son, Matt Madrazo, with getting the ads. Semafor’s sources say he’s been quietly probing Republican political ad firms ahead of the 2024 elections, while former Pandora veteran Jonathan Phelps tries for Democrat spenders.

The play comes as money from Apple, Disney, and others dries up.