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Now everyone can download Instagram Reels from public accounts.

Instagram boss Adam Mosseri shared on his broadcast channel that the ability to save reels posted by all public accounts to your camera roll is now available globally. If your Instagram account is public, this FAQ notes that you can opt-out on individual posts or for your entire account (anyone under 18 is opted out by default).

After some testing, Mosseri announced this was live in the US in June, and now it’s everywhere. Similar to TikTok, downloads are available under the share button, and any reel you download will be watermarked with the poster’s Instagram name.


Instagram Reels share options with a button for downloading.
Image: Meta