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What Epic called a “bribe,” Google is calling a discount.

Gentzkow suggests all the things that Google offered developers in its special Project Hug deals were simply the equivalent of giving them a “17% price cut,” and bid us imagine a Macy’s competing with a “Galaxy Shoes” for Nike’s business.

“Macy’s needs to compete for that business by offering Nike a great deal,” he says.

We’re now off for lunch.