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“It’s telling you not only is Android losing users to iOS; it’s losing users it really doesn’t want to be losing.”

Taylor, showing us data from research company Kantar that suggests wealthier users, purchasing more expensive phones, are the ones disproportionally switching to Apple.

She also showed us surveys that 87 percent of teenagers went for an iPhone in 2022, and that Meta’s internal research shows 34 percent of its Android monthly active users switched away from Android during the four-year period from 2016 to 2020 and 14 percent just from 2019 to 2020. (She did not show us how many switched from iPhone to Android during that period.)