“Our ultimate goal here would be to have a joint mobile app store — we strongly believe that scale at the front end will benefit all of us and our players, plus increase the odds of success,” Zerza told Tim Sweeney in May 2019.
“We have already announced CoD and Diablo mobile, more to come,” he teased.
In a 2022 video deposition, he told the court there were many reasons to explore the idea:
one of them was to create a more direct relationship with our players, for example, and when we have more direct relationships, then we generally are better able to see what our players are actually engaging with faster. We do have those date form our partners to, but there’s always a time lag.
It would have had an interoperable account system, and the idea was to build the storefront first, then add marketing and promotions later on, according to the emails.
But in the 2022 deposition we’re hearing now, Zerza claims they were “very early exploratory discussions.”
“Obviously we never pursued it because it wasn’t financially attractive for us,” he says.
Lawyers questioning him are asking questions designed to see how serious ABK really was, and whether it lied to partners about its plans. Whether Google and Epic believed Activision Blizzard is relevant to this case.
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