Skip to main content
S
Fortnite’s initial launch on Android “was not what we hoped for.”

That’s Epic’s VP of marketing today.

In a February 2020 internal document, Epic wrote that “mobile drives new accounts,” with 38 percent of daily new accounts in 2019 coming from a mobile platform.

But it also wrote that “mobile retention is low compared to other platforms,” with iOS retaining just 6 percent of players and Android retaining just 4 percent after the 30-day mark, compared to 16 percent on PS4, 11 percent on Xbox One, and 21 percent on Nintendo Switch.

And as we’ve already covered, players weren’t buying their V-Bucks on Android but, rather, on console. Just 0.7 percent of purchases were on Android as of 2018. Players who were introduced to Fortnite on PS4 bought 94.2 percent of their V-Bucks on PS4, but only 21.6 percent of those who started with Android bought their V-Bucks there. (34.8 percent of them bought them on PS4. Over 5 percent bought them on iOS.)

These all predate Fortnite’s launch on the Play Store — they’d have been from the sideloading days.