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A look at why the Leica M11-P’s Content Credentials matter.

Over on MKBHD’s The Studio, David Imel talked about the Leica M11-P. Or, more accurately, he used it to talk about Content Credentials, which the $9,000-plus camera attaches to photos as they’re taken so they can be verified through Adobe’s Content Authenticity Initiative (CAI).

It’s a good look at CAI and its potential benefits to the media using the first-ever camera to participate in an initiative intended to help onlookers identify real-world images in a sea of AI-generated ones.