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“Security Messages Protect Users.”

That’s the title of Google’s slide attempting to explain that the 16 steps it takes to sideload Fortnite is a reasonable number.

“A billion people have done it after getting notified of the potential risks,” says Pomerantz about sideloading apps. “That’s because Android users have a real choice.”

Also: “Security is really important to competition — we need to protect users because it’s a critical point of competition between Apple and Android,” he says.