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Epic may have just successfully shown “sim-ship” was designed to prevent contagion.

“If we don’t do a deal, [Activision Blizzard King] will continue to try different ways to get revenues off of Play. Building a stronger relationship (and we need to believe this deal will lead to that) will preclude investments in alternative ways of monetizing off Play.”

That’s what Kochikar wrote to other key Google partnership leads in December 2019.

And in an old deposition, Kochikar agreed the Project Hug requirement to simultaneously ship games on Google Play was intended to disincentive alternative app stores — apparently not just because Google wanted the games, too.