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Google’s Android app reviews could take longer.

It’s increasing investment in Google Play app reviews to counter more sophisticated abuse methodologies:

Our global review teams now spend more time assessing new apps to make sure they provide a valuable user experience that does not deceive or defraud users, either via the app or off-Play activity, and complies with our policies.... It may take us longer to review a small portion of apps, such as apps designed for children or that request certain device permissions.